Giorgio Armani and Gucci have prominent advertisements for their fragrances in the April issue of Condé Nast’s W, but upped exposure by placing apparel ads as well.
Today in luxury marketing - Kering acquires French crocodile tannery; Former Cartier PR director retires from Richemont; Changing China forces shifts in luxury strategies; Egypt raises customs on dozens of "unnecessary" luxury imports.
Should we really get excited about the smart watch, or is it just a gimmick? Also, what about the fact that people just do not wear wrist watches anymore?
The conglomerate formerly known as PPR is solidifying its focus on luxury and sports brands by changing its name, a move that is likely to shift the group’s global standing, experts say.
Just 9 percent of U.S. consumers trust text messages from marketers, while 12 percent trust information on mobile applications, according to a new report by Forrester Research.
The Leading Hotels of the World is refreshing its digital strategy through a new Web site that offers content to help consumers plan their trip along with a simplified booking platform.
Today in luxury marketing - Tiffany profit tops estimates led by demand in Asia; Ferragamo profits up 30pc; Slow trading forces new Mulberry warning; The world's most expensive cities for luxury real estate.
Footwear label Salvatore Ferragamo is looking to protect its brand legacy, raise public awareness of its values and fuel future talent through a new foundation called Fondazione Ferragamo.
Menswear label Ermenegildo Zegna is overhauling its digital strategy to combine content and commerce and offer a seamless Web experience to consumers in all global markets.
Italian automaker Maserati is propelling the brand with its title sponsorship of the United States Polo Association’s U.S. Open Polo Championships at the International Polo Club in Palm Beach, FL.
Watchmaker Bell & Ross is enhancing its simple spring advertising campaign through a QR code that brings consumers to a dedicated mobile-optimized site.
Leading Hotels of the World’s Hotel Le Bristol Paris is finding its place in the fashion world by offering themed events and boosting foot traffic during Paris Fashion Week.
