Jaguar North America is pushing its Instinctive All Wheel Drive technology that is available for XJ and XF models via interactive video advertisements on The Wall Street Journal’s Web site homepage.
NEW YORK – Retailers should incorporate innovation into their DNA rather than making advances in the brand experience as a reaction to the marketplace, according to an Interbrand Design Forum executive at the National Retail Federation’s Retail’s Big Show 2013.
NEW YORK – Retailers should create an enjoyable experience for shoppers by taking a complex customer journey and simplifying the steps to the purchase decision, according to the CEO of my-wardrobe.com who spoke at National Retail Federation’s Retail’s Big Show 2013.
NEW YORK – Retail associates are the most powerful showrooming tool that a retailer has, especially when they are armed with mobile technology, according to a Macy’s Inc. executive who spoke at National Retail Federation’s Retail's Big Show 2013.
NEW YORK - Consumers are looking for new content that gives them their own personalized journey from digital platforms to a store through a definitive call to action, according to a speaker at the National Retail Federation’s Retail's Big Show 2013.
Today in luxury marketing - Burberry cuts wholesale revenue forecast; Gucci unveils first store in Rio de Janeiro; Chinese approach to luxury shapes Ford Lincoln overhaul; Home-grown luxury brands a tough sell in China.
The increasingly common accepted wisdom is that your .com site should be your first concern when getting started with mobile and should almost always come before developing an app.
Effective product differentiation, continued high-quality standards, careful distribution, holding the price line, tighter cuddling of the customer and smart marketing will ensure that luxury has another bumper year ahead.
Register now for this free, hour-long webinar that tracks luxury marketing's progress over the holidays, lessons learned, left-field surprises and best practice for 2013.
NEW YORK – Retailers should add value to their physical and digital shopping venues by providing consumers with a cross-channel environment on which they can research and complete a purchase through the channel of their choice, according to a Cisco Systems executive at the National Retail Federation’s Retail’s Big Show 2013.
Together Harry Winston Inc. and Swatch Group Ltd. are likely to benefit from combining their manufacturing practices and diamond expertise with the $750 million acquisition, experts say.
NEW YORK – Retailers that are looking to expand their business to the global marketplace need to invest in multichannel campaigns that are heavily focused on each market's local culture, according to executives from McMillan Doolittle at the National Retail Federation’s Big Show 2013.
NEW YORK - Luxury fashion retailers should consider the areas in which they can credibly be seen as an authority and create quality content that allows them to strike a balance of commercial integration to gain trust from their target audience, according to a speaker at the National Retail Federation’s Retail’s Big Show.
Travel accessories brand Tumi is bolstering its Case Studies digital campaign by promoting a new line designed by U.S. fashion designer Anna Sui through digital promotions, store windows and a kick-off event.
