Watchmaker Rolex is bolstering its humanitarian awards program though a new magazine-style application for the iPad that includes interactive media such as photography galleries and videos.
Forty-one percent of women with a household income of more than $250,000 believe that the U.S economy is doing better today than it was 12 months ago in comparison to 54 percent of men in this income group who believe the same, according to a new report by the Shullman Research Center.
Luxury marketers such as Christian Dior, Rolex, Chanel, David Yurman, Marc Jacobs, Cartier, Louis Vuitton, Roberto Cavalli and Hublot are getting a fresh start for the new year in the January issue of Condé Nast’s W magazine.
True affluent consumers are not likely to alter their spending habits on high-end goods and services after the fiscal cliff decision, but aspirational buys in the beauty, fragrance and spirits categories could be cut due to the payroll tax increase, experts agree.
French leather goods and scarves maker Hermès is encouraging consumers to share a 2013 video greeting card with their friends to push the brand's affiliation with sports.
Register now for this free, hour-long webinar that tracks luxury marketing's progress over the holidays, lessons learned, left-field surprises and best practice for 2013.
Porsche Design is revving up its efforts to target affluent smartphone users through the sale of a new branded BlackBerry that is exclusively available at London-based department store Harrods at its launch.
Magazine publisher Sandow is eyeing wealthy consumers through the distribution of an interior design resource kit called LuxeBox to new owners and active buyers of homes that are worth $1 million or more.
Today in luxury marketing - Jean Paul Gaultier's fresh start; Jimmy Choo to open on Dover Street; Global stocks celebrate cliff deal; Luxury car buyers get kid-glove treatment from dealerships.
How will attitudes change toward mobile budgets, shopper marketing, mobile payments, the Apple/Android duopoly, apps vs. HTML5, mobile ads, Microsoft Tags and augmented reality?
French fashion house Louis Vuitton is playfully pushing its spring/summer 2013 line by using paper doll cutouts that consumers can print off and style from the brand’s Web site.
Cartier is Luxury Daily's 2012 Luxury Marketer of the Year for the use of long-term, multichannel campaigns that keep up its mystique in the eyes of truly affluent consumers and lure those who aspire to be part of the brand's world.
Department store chain Barneys New York is Luxury Daily's 2012 Luxury Retailer of the Year for its focus on emerging channels through which it is enhancing the luxury shopping experience.
