Photo Galleries

Premium tequila brand DeLeón is building excitement for its new Leóna tequila with an end-of-the-world multichannel campaign to lure users to try the new spirit.

When done right, mobile can actually be a money-maker, rather than just a cost center.

Luxury conglomerate PPR is increasing its social media and Internet presence with a new Facebook page and Twitter account for its corporate foundation.

Swiss watchmaker Roger Dubuis is enchanting consumers through an interactive gaming feature on its Web site to celebrate the launch of its Pulsion collection.

Department store chain Nordstrom is aiming to increase traffic to its mobile site through a new advertising initiative that entices affluent consumers to shop the latest winter products.

Christian Dior, Giorgio Armani, Balenciaga, Salvatore Ferragamo, Valentino, Tod’s, Cartier, Mercedes-Benz, Oscar de la Renta and Chanel are targeting the fashion-minded readers of the third issue of Fairchild Fashion Media’s Style.com/Print.

Jeweler Tiffany & Co. is showing off its collections through a glossy 59-page catalog mailed out to customers in time for the holidays.

Today in luxury marketing - Deal puts Fred Segal brand in Japan; DVF’s fashion for Sandy relief PSA; Swiss watch exports set to fall again; Kate Upton: object of desire.

Whether it is a tablet, an iPhone or an Android device, consumers will make more purchases than ever before through their mobile devices, certainly helping to proliferate the concept of “couch commerce.”

British automaker Rolls-Royce Motor Cars is gaining visibility through a new exhibit in its “Icons of Art” series featuring photographs by Chanel creative director Karl Lagerfeld.

French fashion house Louis Vuitton is the most-searched for luxury handbag label in the world in comparison to other popular brands such as Chanel, Gucci, Longchamp, Hermès, Michael Kors, Prada and Céline, according to a new report by Digital Luxury Group.