British automaker Rolls-Royce Motor Cars is teasing the upcoming release of its new Wraith model March 5 at the Geneva Motor Show by releasing the first shadowed image to the public and hosting an interactive video on its Web site.
French label Louis Vuitton is showcasing its iconic brand designs via a new animated video that displays the history of its trunks through artistic visual elements.
Precision-cut crystal marker Swarovski tapped consumers’ interest in image-sharing mobile application Instagram by hosting a contest to mark its 1 millionth Facebook fan that was a one-week sponsorship of digital image competition platform InstaDerby.
Trump SoHo, New York, is letting its guests preview new book releases through a program created in partnership with Random House Inc. to provide pre-loaded Amazon Kindle devices for use on-site.
German apparel label Hugo Boss encouraged consumers around the globe to view its Berlin Fashion Week runway show by optimizing the live stream for smartphones and tablets and presenting it via Spotify, which is a first for the digital music service.
Footwear label Jimmy Choo is pushing its latest collection via a fast-paced social video that shows off the products through a couple’s glamorous lifestyle.
Precision-cut crystal maker Swarovski is crossing its digital and in-store marketing efforts through a year-long campaign that centers on travel and aims to build relationships with customers and reward loyalty.
The Peninsula Hotels is targeting Chinese travelers who will be in the United States for their New Year’s celebration with hotel packages and Van Cleef & Arpels shopping experiences at its properties in New York, Chicago and Los Angeles.
The Ritz-Carlton New York, Battery Park, is targeting affluent couples who want to take their wedding to the next level with its new “Love is Priceless” personalized wedding package.
German automaker BMW is raising the bar for mobile advertising among luxury marketers with its new campaign that comprises video content and Google Maps integration to push the i concept vehicles.
French jeweler Cartier is tapping emotional storytelling to push its engagement rings and wedding bands through a short film that tells a dramatic love story about a couple in Paris.
