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A $900 million offer is on the table for the owner of Four Seasons Hotels and Resorts’ New York property. If the deal was to go through, the hotel needs to quickly reassert is presence in the market, experts say.

Department store chain Saks Fifth Avenue is stepping up its holiday marketing through an art projection light show on the façade of its New York flagship store and window displays that tell a story down Fifth Avenue.

Luxury marketers such as Michael Kors, Oscar de la Renta and Diane von Furstenberg that are based in the United States are taking to email and social media to maintain customer service in the wake of Superstorm Sandy.

Italian fashion house Prada is showcasing new collections and its art collaboration with illustrator Richard Haines in a virtual palace via its first mobile application for the iPad.

Watchmaker and retailer Tourneau engaged savvy consumers through a social media campaign focused on Daylight Saving Time that resulted in a 44.5 percent increase in traffic to its Web site.

As an executive who has been in mobile marketing for more than a decade, I can say with confidence – and a bit of disappointment – that the presidential candidates missed a pretty big opportunity with mobile.

Short-lived rumors that British actor Robert Pattinson was the new face of Christian Dior men's fragrances spurred an instant media frenzy and experts agree that tapping young Hollywood is an effective way to market a fragrance at this time.

Spirits marketer Moët & Chandon USA’s Champagne Day video campaign that encouraged social media users to share a branded toast with their friends earned more than 1 million impressions and 70,000 YouTube views.

British jeweler Boodles is encouraging on-the-go transactions via its new mobile-optimized Web site that streamlines browsing and purchasing functions and helps to bridge the gap between its in-store and digital properties.

High-end hotel The Langham, Boston, is opening its new lobby lounge to transform the initial look of the property and serve as an updated setting to offer meals and cocktails.

In a sign of the growing scrutiny on mobile privacy issues, California attorney general Kamala Harris recently sent letters to dozens of application developers, giving them 30 days to conspicuously post a privacy policy or potentially face a fine of $2,500 per download.

Mobile marketing represents one of the most interesting, must-respond challenges to retailers in decades: where to begin? We have never gone from “that’s impossible” to “we need to get this done” so quickly.

New Jersey-based Mercedes-Benz USA and Toyota Corp.'s Lexus are each donating $1 million to the American Red Cross to aid in Tropical Storm Sandy relief, while New York-based retailers are continuing to boost the city hosting their flagship stores via digital efforts.

Italian fashion house Ermenegildo Zegna is gaining interest for its “Ties Around the World” collection through an exclusive email campaign as well as a Facebook image that prompted users to register for its new special project.