Today in luxury marketing - Southeastern Asset Saks' biggest shareholder; Jaguar Land Rover looking at building Saudi Arabia factory; A new ad agency for Lincoln; J’Adore online at $50 less spurs virtual sale Down Under.
Luxury Daily is inviting nominations for the two most prestigious awards handed out annually, 2012 Luxury Marketer of the Year and 2012 Luxury Retailer of the Year.
French jeweler Cartier is flaunting its collections amongst geographic snowflakes in the latest direct mail catalog that addresses recipients through a personalized letter.
British automaker Rolls-Royce Motor Cars is aiming at aspirational owners through an update to its Phantom mobile application on which users can now create their own Phantom Series II vehicle.
British jeweler and retailer Astley Clarke is targeting male shoppers through a holiday gift guide that is packaged as an email cheat-sheet on gifts for women.
U.S. fashion label Rebecca Minkoff is revamping its ecommerce site to include a social media aggregator and additional brand content to enhance the overall digital experience for its customers.
Men’s online retailer Mr Porter is stepping up its holiday marketing efforts by pushing gift ideas through the November/December issue of the Mr Porter Post.
Today in luxury marketing - PPR aims to buy more Chinese luxury brands; Maserati CEO says investments in Italy to bring results despite political instability; BMW widens luxury-car sales lead as Mercedes slips back; Q&A with Patek Philippe's Thierry Stern.
Thanks to competitive pricing, the convenience and tempting offers such as free shipping, the Internet has become the place to shop – and consumers rely on retailers to secure the data used to make their online purchases.
French jeweler Boucheron is marking the 150th anniversary of its Quatre collection through collaborations with seven bloggers who are each interpreting pieces through personal photography.
Four Seasons Hotels and Resorts is tapping affluent consumers’ interest in high-end culinary experiences through a new lifestyle blog that presents brand recipes from its properties and other food-related content.
Fairmont Hotels & Resorts is boosting the amount of post-wedding getaways booked with the brand by creating a new honeymoon registry so that consumers can buy activities and amenities for a couple instead of typical wedding gifts.
German label Hugo Boss is pushing sales of its Bottled Night Eau de Toilette through an ad on People.com’s mobile site that leads to department store chain Nordstrom’s optimized Web site to purchase the cologne.
WSJ. Magazine is ending the year with a 27 percent ad page increase year over year, with the December issue boasting a 73 percent increase in fashion and luxury pages compared to last year’s edition.
The Ritz-Carlton, Palm Beach, FL, is partnering with the Winter Equestrian Festival for the 12-week event and competition to offer affluent attendees a tailored hotel package.
