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Marketers including Cartier, Oscar de la Renta, Carolina Herrera and Harry Winston are doubling up on ad placements this month in Hearst's Town & Country not only in the October issue, but in the fall/winter Weddings publication released at the same time.

Prudential Douglas Elliman Real Estate is pushing a penthouse showing to high-net-worth dog-lovers by partnering with The Humane Society of New York so that attendees can view the pet-friendly property, consider canine adoption and make a donation.

With the debate between the HTML5 and native app methodologies raging across the mobile and marketer communities, you might be left wondering whether there is a middle ground.

Italian label Valentino is upping the shopping experience on its ecommerce site through a new digital shoe boutique that it is leveraging with two online-exclusive items designed by the creative directors.

Mandarin Oriental relaunched its Web site to enhance the brand experience and increase the amount of time that consumers spend with the hotel marketer online.

Italian label Gucci is aiming at the surge of young, trendsetting females on the digital space through a campaign with social commerce site Polyvore to raise awareness for its fall/winter Gucci Icon handbags.

In collaboration with the Sexy Shoe contest, Fairchild Fashion Media's Footwear News released a special print and digital issue with watermarked pages where consumers can watch exclusive videos from brands such as Jimmy Choo, Brian Atwood and Christian Dior.

High-end spirits brand G.H.Mumm is tapping affluent consumers’ preference for experiential marketing with a new event tactic that will show guests the rituals of Champagne tasting.

Ralph Lauren, Hermès, Barneys New York, Patek Philippe, Chopard, Gucci and Cartier are aiming for the ultra-affluent audience by advertising in the Mediterranean-themed October issue of American Express Publishing’s Departures magazine.

How do we address a fundamental shift from a technology-centric marketing model to one of experience-centricity?

German automaker Mercedes-Benz has pulled ahead of competitors including BMW and Audi in terms of brand perception from Aug. 1-Sept. 7, according to a study by YouGov BrandIndex.

British automaker Rolls-Royce Motor Cars is flaunting its role in the Art Deco movement through a bespoke collection and a set of three art prints that the automaker unveiled at the Paris Motor Show.

Location-based mobile ads allow luxury marketers to deliver a highly-personalized, geo-targeted experience for consumers, effectively giving them a high-end environment that correlates with the luxury brand image.

Saks Fifth Avenue is partnering with Fairchild Fashion Media’s Footwear News for a Sexy Shoes contest spanning online, in-store and print channels that features shoe designers including Christian Louboutin, Gucci, Manolo Blahnik and Jimmy Choo.

London-based department store Harrods is upping its status as a destination in Britain by hosting the first Biennale des Antiquaires antiques and art fair in the country.

Four Seasons Hotels and Resorts is raising awareness of its global properties to the most affluent travelers through a world tour package in partnership with jet provider TCS & Starquest Expeditions.