London department store Harrods is bolstering ecommerce through digital shopping events that align with British Vogue's Online Fashion Week and include a “Hide & Chic” competition, silent auction and other exclusive offers.
Consumers are spending 30 percent of their time on mobile devices on social media sites compared to 20 percent from personal computers, according to a new report by Nielsen and NM Incite.
Watchmaker and retailer Tourneau is boosting its second-annual exhibit of the world’s largest mistletoe ball at its New York-based concept store through a multichannel "kiss cam" campaign.
Condé Nast’s Architectural Digest is rounding out 2012 with a 10 percent ad page increase over last year with the December issue on its own boasting a 15 percent ad page increase in comparison to the year-ago period.
With all of the talk on mobile payments and mobile commerce, NFC and the new Apple Passbook, it is interesting that no one is talking about mobile commerce fraud.
German automaker Mercedes-Benz USA is thanking its 9 million Facebook fans by releasing a video featuring its CLS-class vehicle and painting with light special effects.
Precision-cut crystal maker Swarovski is pushing its holiday collections through a contest where users on its “Multiface(t)s: Style Yourself with Jewelry” mobile application can enter to win prizes by uploading their augmented reality images to Instagram.
Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
Luxury marketers such as Chanel, Hermès, Estée Lauder, David Yurman, Dior and Rolex are targeting the affluent readers of Hearst's Town & Country magazine with two-page advertisement spreads in the 168-page December issue.
