Footwear designer Stuart Weitzman is looking to build social media followers through a new video called “Walking After Midnight” that gives access to limited-time offers.
Sofitel Luxury Hotels is reaffirming itself as an authority on high-end travel in the United States through a Tumblr effort that offers consumers city-specific travel guides meant to help them plan a trip.
Four Seasons Hotels and Resorts is targeting couples in its fourth-quarter multichannel campaign after the response from an international brand survey indicated that the hotel company's guests are seeking more adults-only travel.
Jeweler Boucheron is boosting its digital strategy through the relaunch of its Web site that allows consumers to access 360-degree product angles, social media channels and brand heritage.
Advertisers including Louis Vuitton, Cartier, Hermès, Ralph Lauren, Ermenegildo Zegna, Dolce & Gabbana, Burberry and Salvatore Ferragamo are targeting the 60 percent male audience of WSJ. Magazine’s October men’s style issue.
Italian fashion house Gucci is honing in on social inspiration site Pinterest to leverage its digital banner placements by letting consumers “pin” fall/winter 2012 apparel and accessories directly from the ads.
British sports car manufacturer McLaren Automotive is flaunting its P1 concept aero car through an augmented reality mobile application for the iPhone and Android devices.
Footwear designer Tod’s partnered with LVMH Moët Hennessy Louis Vuitton’s Nowness blog to publish its Electric Signature video that depicts the image behind the Signature Collection.
Travel brands including Waldorf Astoria, Mandarin Oriental, J.W. Marriott, Celebrity Cruises, Renaissance Hotel and Viking Cruises are making their print ads stand out in the October issue of American Express Publishing’s Travel + Leisure via multichannel touchpoints.
High-end whisky brand The Macallan is marketing a set of bottles that feature labels with photography by Annie Leibovitz through a world tour that includes stops in Hong Kong, Moscow, London and New York.
London-based department store Harrods is boasting its status in both the fashion and food industries through a digital photography campaign that is transforming the retailer's ecommerce site into a stylish culinary experience.
