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The effectiveness of brands' mobile campaigns depends on successfully doing something many of them may not be doing: applying online lessons learned to the mobile medium.

BMW is pushing a new Facebook application that offers an automaker-themed infographic about users’ habits and encourages follows on the German automaker's family of pages as a gift to its more than 10 million fans.

Swiss watchmaker Audemars Piguet is using the highly-trafficked 34th Street Heliport in New York to hook super-affluent consumers who use the private jet terminal with what it calls a custom “domination program.”

In a move to hopefully entice artsy visitors, Four Seasons Resort Rancho Encantado Santa Fe is providing an opera lover’s package offered exclusively at this property.

Many ultra-luxury automakers rely on consumer-attended events and displays to raise awareness for new model lines. However, out-of-home ad placements can also reach an affluent audience without diluting a brand image and for a longer period of time.

London-based retailer Harrods is continuing to target younger consumers by creating a series of events that culminate in a fashion and music festival this weekend.

Watchmaker Omega is increasing visibility by offering Android users a chance to interact with the brand via mobile through its first device application.

Money management is an austere business, especially the high-net-worth brand. High-net-worth – or HNW – managers cater to an identical clientele as luxury conglomerates PPR, Richemont and LVMH, but have failed to emulate those companies and their marketing tactics.

Marc Jacobs is marketing a new fragrance line called Dot through ads on The New York Times Web site that links to the fashion label’s ecommerce site.

Precision-cut crystal maker Swarovski is enticing foot traffic in its London stores with an in-store art exhibit designed with contributions from the brand’s social media fans to capitalize on the attention the city is receiving due to the 2012 Olympics.

Crystal Cruises is bridging the gap between old- and new-world technology via a print advertisement that uses mobile application Aurasma to bring the static ad to life.

Fairmont Hotels & Resorts is asking consumers to take a quiz that reveals their travel personalities for the chance to win a hotel package, giving the brand an opportunity to add contact information to its list.

The wide variety of ads in the summer issues of luxury-focused publications spanning apparel, fragrance and high-end jewelry indicate that luxury consumers are ready and willing to spend on big-ticket items.

German automaker Audi opened is first digital showroom in London to personalize customer service and attract tech-savvy consumers to a more central, compact space than a traditional dealership.

Topshop's range of merchandise in select Nordstrom stores this summer is widely believed to be a savvy move by the two retailers, indicating that this partnership will not tarnish the high-end department store chain's luxury gleam.

Jeweler Tiffany & Co. is solidifying itself as an authority on love with a new feature involving True Love in Pictures where consumers can upload images that are made into a postcard.

Italian label Gucci dedicated its first fall/winter 2012 shoppable video to its accessories collection and lets consumers view product information from the brand’s logo icons in the film.