Approximately 82 percent of consumers want to engage retail brands via mobile and social channels if they believe that it would improve future expectations, according to a study by Empathatica Inc.
Toyota Corp.'s Lexus is showing a commercial for its CT Hybrid model before popular YouTube videos and is placing a sidebar ad that users can click on while watching.
Dolce & Gabbana launched a video series starring popular blogger Bryan Boy as an elusive employee that was set to convey the brand lifestyle and reveal the identity behind the mysterious @IWork4DG Twitter handle.
Skincare brand Kiehl’s is using social media, online sales, in-store deals and a multiple-city event to bolster its corporate social responsibility for amfAR.
Retailer Barneys New York is raising awareness for the new shoe floor at its New York flagship store on Madison Avenue by supporting the Human Rights Campaign with shoe purchase proceeds and a Facebook contest.
Quite a few advertisers are using the August issue of Condé Nast’s Vanity Fair to push new products, but Chanel and Prada made the most impact through multi-page spreads that revealed their fall collections.
Hilton Hotels-owned Waldorf Astoria Hotels & Resorts is enacting a new service that assigns a personal concierge to each guest to assist in all aspects of the travel experience, including before and after hotel stay.
The Venetian and The Palazzo hotels in Las Vegas released a joint mobile application that uses turn-by-turn directions to help guests navigate through both properties.
Today in luxury marketing - Richard Perry's blueprint for Barneys; Prada skips German department stores, missing luxury boom; Understanding luxury cruise lifestyle.
As tourism rates decline, luxury brands that have relied heavily on global sales from tourism should try efforts that encourage domestic loyalty to tap the consumers at their doorsteps.
Apparel and accessories designer Michael Kors is using its roots for inspiration to create the new autumn/winter 2012 collection that channels 1930s Hollywood Glamour.
Fontainebleau Miami Beach is looking to engage mobile users and possibly scoop up a few mobile bookings with banner advertisements on The New York Times application for the iPhone.
Italian label Gucci is widening the halo around its timepieces and jewelry division by pushing its education fund with the China Soong Ching Ling Foundation via a Los Angeles-based performance, for which tickets can only be purchased from its local retailers.
Starwood Hotels & Resorts’ St. Regis brand is taking up the banner and side-panel advertising space on American Express Publishing's Departures Web site to push its new Grand Tour packages to an ultra-affluent audience.
Montblanc, a maker of writing instruments and watches, is upping its corporate social responsibility through a Facebook application where fans can buy bracelets with profits going towards the Texas Children’s Hospital.
Today in luxury marketing - Qatar's royals buy Valentino; China's second-quarter growth rate slows; Mila Kunis goes retro for Miss Dior; Slowdown in luxury spending may hit Saks.
As mobile and online commerce has grown, kids have become comfortable and, in some cases, more so than their parents in purchasing goods online. This is why a gap has emerged.
