Photo Galleries

Precision-cut crystal maker Swarovski is enticing public involvement in its Shanghai exhibit with mobile and social touchpoints that interact with local Chinese consumers as well as those around the world.

Private travel club Inspirato is pairing with cruise line Silversea to offer an exclusive new vacation option for its guests, likely in an attempt to drive summer voyages.

French jeweler Cartier has decked out New York magazine’s The Cut Web site with advertisements for its new Tank Anglaise timepiece that link to its campaign microsite.

Luxury conglomerate PPR is partnering with Parsons The New School for Design and The Fancy to build brand awareness among students through an online contest that culminates in an internship and exhibit at Barneys New York.

Ritz-Carlton is strengthening its Asia-Pacific division with a package and social contest that highlights the memories made during a trip.

Viking Range Corp. is offering customers complete control of their appliance image through a customization tool that lets users design appliances from the D3 line on its Web site.

Today’s world has changed tremendously and the ability to monetize mobile interactions, especially mobile photo capture, has reached its tipping point.

French label Louis Vuitton is creating buzz for its upcoming Shanghai fashion show via an all-digital initiative that follows a photographer from the brand’s base in Paris to the show’s set.

Starwood Hotels & Resorts’ St. Regis brand is giving its loyalty members the chance to attend a private Bastille Day event to honor French fashion designer Jean Paul Gaultier.

Mandalay Bay Resort and Casino, Las Vegas, retooled its Web site for the first time in six years to create a tablet-friendly touch point for its consumers and to engage users deeper in its rebranding campaign.

As Facebook continues to ramp up its mobile advertising strategy, it is reportedly readying a new offering that will enable marketers to target consumers based on the applications they use. The move could be lucrative for Facebook, although it may have some privacy implications.

Mobile payments are growing quickly and yet one of mobile’s biggest players – Apple – is not taking a leadership role, at least not yet.

Today in luxury marketing - Kusama retrospective is new exhibit for an old idea; Burberry slowdown spurs luxury goods wobble; Hugo Boss bolsters core brand; Developers eyeing luxury London homes are 'late to the party.'

Exploring a potential way back to dominance for the BlackBerry through increased digital advertising revenues.

Maintaining brand image, quality of products and customer service are the main factors that department store chain Neiman Marcus must keep in mind to avoid brand dilution when partnering with mass merchandiser Target.

A 12.1 percent global increase in Internet ad spend year over year during the first quarter was advertisers’ tactic to reconnect with consumers who are becoming more confident, according to a study by Nielsen Co.

To push its new Nature Collection, Martin Katz is targeting consumers using print advertisements in key publications including Town & Country and Robb Report.

French apparel and accessories brand Louis Vuitton created a tablet-friendly version of its Web site, likely in an attempt to connect with Apple users whose devices do not accommodate Flash.

Fairmont Hotels & Resorts’ Georgetown property in Washington is targeting affluent families with a new hotel package that incorporates its partnership with the local Smithsonian museums and galleries and is giving a portion of the proceeds to the institution’s educational mission.