Luxury marketers of all backgrounds and establishment dates are present on Facebook, Twitter, YouTube and foursquare, but given each label's unique history and brand image, social media should not be a one-size-fits-all medium.
NEW YORK – Brands must put consumer needs, ease of transaction and joy from the purchase at the center of their business model to compete in today’s market and to raise profits, according to an executive at Forrester’s Customer Experience Forum 2012.
Italian automaker Maserati released an application for the iPhone called Maserati Passion that will help to broaden its mobile presence and deepen engagement for both affluent buyers and aspirational consumers.
The Ritz-Carlton, Georgetown in Washington is attracting affluent locals by hosting a series of on-property summer events that include drive-in movie showings, yoga demonstrations and garden parties that are free of charge.
Dorchester Collection is drawing eyes with the exclusive ads in the limited-edition “The Best of Vanity Fair’s Private Paradises,” a special-edition throw-back publication that republishes travel pieces from past Vanity Fair editions.
NEW YORK – To create a customer-centric culture, marketers must work internally to spread the brand message via the hiring process, socialization and rewards to help executives reflect those traits into customer experience campaigns.
Today in luxury marketing - Net-A-Porter opens U.S. headquarters; Orbitz serves up luxury options to Mac users. Is that a bad thing?; How the 10 biggest luxury brands came to dominate the world; Monica Bellucci stars in Dolce & Gabbana’s fall 2012 ads.
Meta-luxury observes the rise of a paradigm of "luxury beyond luxury," founded on the principles of knowledge, purpose and timelessness. The authors examine what is at the heart of meta-luxury and its implications for brand and business management.
Engagement on Facebook campaigns increases by approximately 50 percent when one related email is sent on the same day and by 100 percent with two emails, according to a study by Yesmail Interactive.
BMW Canada has chosen social video that displays the speed, agility and performance dynamics of the automaker’s new M5 model that it hopes will maximize the model's visibility and play to its strength.
Italian automaker Maserati is inviting a select number of consumers to a new experience in Europe that lets attendees sail on the Maserati VOR 70 monohull and drive models in its current range including the new Maserati GranTurismo Sport.
Packages and promotions from luxury hotel brands are fairly common, but some make the mistake of slashing prices in an attempt to hook guests, a tactic that could dilute a brand’s integrity.
Four Seasons Hotels & Resorts is getting consumers talking about their dream vacations while pushing its summer travel incentives that give guests a free night or hotel credit and a contest for a $2,500 gift card.
American Express Publishing’s Travel + Leisure magazine is highlighting social media interactivity in its July issue in an attempt to keep in stride with the ever-changing travel landscape.
Today in luxury marketing - Online appeals to the male of the species; Facebook ads click for lingerie brands; Porsche Design BlackBerry P9981 launched in India, Canada; Luxury hotels in China combine art, accommodations.
Luxury marketers should create tailored digital campaigns for affluent females and males since these demographics absorb online marketing differently, and can do so by appealing to the distinct online style of each group that leans more towards emotive marketing for females and to-the-point messaging for men.
Cartier is using a personalized catalog detailing the heritage of the iconic Tank watch along with current product offerings for that specific model, a move that adds to the steps that the jeweler is already taking to push its history.
