Photo Galleries

Bottega Veneta, Condé Nast’s Vogue and Red Digital Camera are partnering to host a contest for undiscovered photographers to award a prize package that includes the opportunity to work on a special project with the Italian fashion house.

British automaker Bentley Motors is pushing the 2013 Continental GT Speed, what it calls its fastest model to date, at the 2012 Goodwood Festival of Speed in Britain with an extra social media push on the side.

Email open rates have increased since last year and last quarter, but click-through rates have declined, likely because they are abandoned after consumers open them on mobile devices and the messages are not optimized.

Marketers deploying mobile need to take a look at their existing mobile marketing programs and determine how many of them depend on data to thrive.

As part of a brand makeover under designer Hedi Slimane, storied haute couture brand Yves Saint Laurent will be changing its name to Saint Laurent Paris. Experts are divided as to whether or not the French house should be messing with more than four decades of history and goodwill associated with the name.

Louis Vuitton is showing consumers how to pack all three of the label’s classic bags with a virtual demonstration and do-it-yourself experience called the Art of Packing which it is pushing within the travel section of its Web site and via social media.

U.S. lifestyle label Ralph Lauren is thanking customers who opt-in to receive brand emails by offering a 10 percent discount, likely in an attempt to bolster loyalty and drive online sales.

Swarovski is leveraging a collaboration with designer Jason Wu for its resort 2013 collection through a video and imagery that both brands are blasting via their own social media channels.

To push merchandise during summer sales to the savvy affluent consumer, luxury brands and retailers should milk their mobile presence by optimizing all sites for commerce and reeling in consumers when they are most willing to spend.

Ojai Valley Inn & Spa is emphasizing features unique to its property to help push a package called the Essence of Ojai towards affluent visitors.

If you are a luxury retailer fishing for new talent to lead your digital strategy, prepare to widen your net.

Now that bar codes are becoming more mainstream, there are some consumers who are willing to scan and take advantage of the offered content. However, most luxury marketers still are not grasping the concept and can therefore turn consumers off from this tactic.

Britain's Burberry opted for a completely-digital multimedia marketing strategy for its eyewear campaign that includes music, videos and images that are now on Vogue.com.

Rolls-Royce Motor Cars and Bentley Motors are increasing their presence in Russia due to high performance in the emerging market. Other luxury automakers may want to want follow in their footsteps by marketing their affluent status, experts say.

High-end retail chain Nordstrom is partnering with Condé Nast’s GQ to promote a selection of men’s items curated by the magazine’s editors while encouraging ecommerce transactions via print and digital efforts.

Private aviation company Magellan Jets is helping affluent travelers get to London on time for the 2012 London Olympics games with a package that includes flights, hotel and tickets.

Swiss watchmaker Hublot teamed up with Miami Heat basketball players Dwyane Wade and Udonis Haslem for an exclusive product that benefits a charity to support at-risk families and education efforts in South Florida.

Adoption may be too mild a term to really describe how the smartphone is affecting consumer behavior.