Photo Galleries

Not all application installs are created equally, so how do you pinpoint which installs are valuable to your business and move the needle on revenue?

Luxury in the form of premium experiences are seeing the most action in terms of spending, while high-end goods are lagging in comparison, according to new findings from a study by Boston Consulting Group.

NEW YORK – Accessories label Rebecca Minkoff has seen extravagant growth in its shoe sales due largely to its participation in photo-sharing application Instagram, according to the company cofounder at the Fairchild Fashion Media Footwear News Summit 2012.

British label Burberry is incorporating shoppable video into its latest campaign line-up via a digital experience on its Web site.

NEW YORK – Creating a brand story, allowing a certain amount of self-management for employees and giving back are the three key steps to building a successful footwear label, according to a speaker at Fairchild Fashion Media’s Footwear News Summit 2012.

British automaker Bentley Motors released its first iPad application dedicated to its Continental GT and GTC models that lets users design their own vehicles and shows history via films, photography and stories.

NEW YORK – Only 22 percent of footwear brands strongly agree that their senior managers have a good grasp on the potential of digital channels for their organizations, according to a research session at Fairchild Fashion Media's Footwear News Summit 2012.

Today in luxury marketing - Luxury carmaker BMW tries Apple approach to sales; Google readies new local-ad assault; Jones Group buys Brian Atwood; Gaultier to skip men’s fashion week.

Marketers who use mobile and social media face challenges that these platforms present when making clear and conspicuous disclosures complying with FTC Dot Com Disclosure Guidelines.

Out-of-home advertisements can add to a luxury marketer’s multichannel campaign by connecting with consumers' emotions with intense brand imagery during the majority of the time they spend on-the-go during waking hours.

High-end destination club Inspirato is looking to tap affluent jetsetters through targeted mobile banner advertisements on The New York Times' mobile-optimized site.

German automaker Mercedes-Benz is pushing a new coffee table book published by teNeues that shows its history through photography as a Father’s Day gift.

Online retailer Shopbop is bolstering its site experience to Chinese consumers by launching a dedicated customer service team in Chengdu, China.

French cosmetics brand L’Occitane en Provence will open its first spa in Spain in an agreement with The Leading Hotels of the World’s Gran Hotel Bahia del Duque, Santa Cruz.

Starwood Hotels & Resorts’ Luxury Collection recently finished the $25 million facelift of its Hotel Alfonso XIII in Seville, Spain, likely an effort to increase traffic and grow its European property portfolio.

One of the guiding design principles for creating a positive user experience has been the consideration of consistency as a critical attribute of the experience.

Robb Report’s annual Best of the Best list for 2012 was just released, indicating the best brands in all luxury categories. Marketers including Rolls-Royce, David Yurman and Four Seasons are taking advantage through strategic ad placement in the midst of the lists.

German fashion label Hugo Boss is pushing its Boss Orange watch collections via a Facebook contest that lets users set the time on a virtual timepiece and enter to win a watch each day for 50 days, while adding consumers to its social media and email lists.

Italian automaker Ferrari created a collection of premium golf equipment, footwear, apparel and accessories in collaboration with Cobra Puma Golf that it is pushing via a dedicated microsite.