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Swiss watchmaker Breguet is seeking parallels between watch innovation and aviation with an event honoring 10 historical brand timepieces onboard New York's Intrepid Air, Sea and Space Museum later this month.

The Thompson Beverly Hills hotel is looking to draw dads for Father’s Day weekend by offering special packages involving Audi, Porsche, Mercedes-Benz and Bentley car rentals.

A new wave of location-based applications has arrived on the scene to cheers of being the “next big thing” by the tech community while instilling fear in others.

To reach the now-powerful group of affluent consumers on the lower-income end of the spectrum, marketers may want to become more accessible via brand extensions or refocused campaigns, according to Unity Marketing's Annual State of the Luxury Market Report 2012.

The Ritz-Carlton Hotel Co. is expanding its reach through the introduction of its first reserve in the Western Hemisphere called Dorado Beach that was built with special attention to environmental beauty and sustainability.

British fashion group Burberry is bolstering its mobile marketing through a banner ad in the TV Guide application that links to its mobile commerce site.

Gucci, Dolce & Gabbana, Yves Saint Laurent and other luxury advertisers took to the pages of both the June issue of Condé Nast’s W and its supplement “Trends” magazine to double the reach of ad campaigns.

Crystal Cruises is providing guests with more opportunities within the brand's ashore volunteer program by adding complimentary excursions to European itineraries stopping at Ukraine, Italy and Spain.

Fine cognac maker Camus is debuting its ultra-luxurious line called Extra Elegance into the United States market via multiple Web and print shoutouts.

To celebrate Chanel’s Little Black Jacket exhibition coming to New York, the French fashion label is using its boutique locations to drive sales and increase event awareness.

Spanish shoe designer Manolo Blahnik will bring its fall collections to London-based retailer Harrods in a new boutique under the shoe brand’s long-term agreement with Kurt Geiger.

High-end department store chain Saks Fifth Avenue is positioning beauty items in an online event that gives consumers three shopping guides based on personality and style.

Small Luxury Hotels of the World is stimulating travel to its hotels through a new digital magazine available for the iPad called “Be Inspired.”

Italian designer Giorgio Armani is engaging fans during a series of global chats that will offer expert commentary on fashion-related topics.

Where brands marketing for Mother’s Day focus on emotional, aspirational products, labels eyeing Father’s Day may prefer to appeal to shoppers on the grounds of practicality and needs and wants of the gift recipient.

The concept of real-time response is making a significant shift with the rapid adoption of smartphones across the country and around the world.