Italian fashion house Bottega Veneta is using multichannel efforts that include a short film, email and catalog to push its luggage and monogramming service during the summer travel season.
Harrods is partnering with Disney to create this year’s Christmas window display that will show designer dresses inspired by princess characters as well as house a dedicated in-store shopping section.
Lazare Kaplan Intl. is looking to highlight its legacy through a new multichannel rebranding campaign called Lazare 2012 that spans mobile, digital, in-store and print efforts for its new bridal collection.
Corcoran is increasing visibility and focusing on affluent consumers through a banner advertisement in The New York Times iPhone application that points to the high-end real estate brokerage’s application.
Land Rover North America is reinforcing that its vehicles are meant for on-and off-road traveling by offering its consumers adventure advice via Facebook throughout the month of June.
Bergdorf Goodman, Harrods, Barneys New York, Neiman Marcus, Smythson, Saks Fifth Avenue and Nordstrom are sticking to digital in their Father’s Day efforts by pushing men’s gift guides via their ecommerce sites and email.
Louis Vuitton is showcasing its classic board game case covered in the signature Damier checkerboard pattern in a 60-second animated film that the label presented to its online magazine subscribers and social media fans.
The Wedding Suite at Nordstrom is looking to engage brides-to-be by partnering with Lover.ly, a new search engine-esque platform that links back to the department store’s ecommerce site.
German automaker Porsche is touring its 2013 Boxster model with stops in cities along the U.S. East Coast and is letting consumers follow the journey via a microsite and Twitter hashtag.
British jeweler Graff has revamped its Web and mobile sites to include an interactive timeline, brand stories and high-resolution images that reveal the breadth of its collections.
Infiniti is looking to engage with affluent Toronto consumers via a touch-screen iPad advertisement that allows consumers to take a virtual tour of the new XJ model without downloading an application.
Today in luxury marketing - Facebook ads not working on most users; Fashion execs prep for uncertainty; Luxury car concierge services: Who is the best Jeeves?; European Luxury Union flexes political muscle.
It is easy to get bogged down with the influx of information about mobile technology. Here are a few simple dos and don’ts to start publishers off on the right foot when developing a mobile strategy.
Italian label Salvatore Ferragamo is distinguishing itself from competitors by being the first brand to tap the Louvre museum in Paris to show its 2013 resort collection next week, also giving consumers a look inside with a live-stream on its Web site.
Barneys New York is collaborating with the Deste Foundation for Contemporary Art to display a public art exhibit in the retailer's windows at its flagship location on Madison Avenue in New York.
Swiss watch manufacturer Ulysse Nardin is upping its appeal to timepiece enthusiasts and baseball fans by tapping Randy Johnson as its new brand ambassador, a partnership that will bring about a limited-edition timepiece called The Big Unit.
Donna Karan is pushing its Donna Karan New York, Modern Icons and Casual Luxe collections via a seven-question style quiz that matches consumers' shopping habits to one of the label's lines.
Jeweler Van Cleef & Arpels is looking to increase its mobile presence and step up to competition with an application that acts as a size guide, catalog and lifestyle resource for brides-to-be.
High-end destination club Inspirato is widening the distribution of its glossy print magazine that presents consumers with photography and articles about travel and lifestyle topics at bookstore chain Barnes & Noble this month.
