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A digital broadcast of the 2012 Council of Fashion Designers of America Awards will be exclusively available on Style.com June 5 all with content optimized for mobile to ensure maximum reach.

Luxury travel providers should take risks when attempting to reach affluent consumers via print to spark an emotional connection to the brand, experts say.

Michael Kors recently doubled its space on Manhattan’s luxury-speckled retail section Madison Avenue and is inviting consumers to the new digs via email and a social video starring blogger Man Repeller.

Retailers are successfully using SMS campaigns to build their mobile opt-in databases as well as to drive in-store and online traffic, according to a new report from Cellit.

Today in luxury marketing - PPR signs letter of intent with Yoox for online luxury venture; Versace back in expansion mode; U.S. luxury spending growth slows as jewelry demand falls; Mercedes rolls out the gold carpet in Cannes.

Political campaigns are usually slower to adopt advanced techniques of brand marketers, and mobile is no exception.

BMW, Audi, Louis Vuitton and Chanel are some of the most-searched-for luxury marketers in Russia, leading research experts to believe that, given the same results from China, brand visibility is key in BRIC markets, according to findings from a study by the Digital Luxury Group.

Cartier is aiming at affluent brides in banner, takeover and sidebar advertisements on New York magazine’s Web site that link to its engagement and wedding ring e-boutique.

Fairchild Fashion Media is revamping its Menswear magazine and replacing it with “M,” a quarterly-published publication geared toward fashion-forward, affluent men.

Magellan Jets updated its mobile application for the iPhone and iPad to provide ease and consistency for affluent consumers looking to make a quick getaway on a private jet.

Luxury advertisers such as Chanel and Dolce & Gabbana showed new print campaigns that relied on intense images to appeal to affluent readers’ emotions to stand out against non-luxury advertisers in the June issue of Condé Nast’s Vogue.

Starwood Hotels & Resorts’ St. Regis is enticing its loyalty members interested in Queen Elizabeth II's 60th anniversary on the throne and London culture with a curated four-night experience.

Today in luxury marketing - Tiffany cuts full-year profit forecast; Is Instagram killing the luxury dream?; Audemars Piguet CEO out; Christian Lacroix, the label, to open a store next month.

The aspirational/symbolic buyers that most luxury marketers are chasing have all but disappeared in this economy, according to one of the leading luminaries in the luxury marketing world.

Italian fashion label Prada is presenting “A Therapy,” a short film starring Helena Bonham Carter and Ben Kingsley that demonstrates how the brand’s items are recognizable and coveted by everyone.

Macy’s Inc. is using third-party Chinese retailer omei.com to increase sales, which may give Macy's and sister company Bloomingdale's a better understanding of Chinese consumers while increasing sales in a booming luxury market.

Mercedes-Benz is building awareness through product placement and sponsorship at the 73rd Senior PGA Championship by allowing consumers to hone their golf skills while engaging with interactive brand experiences.

Jeweler Tiffany & Co. is pushing a new collection by in-house designer Paloma Picasso and its mobile commerce-enabled site via an advertisement in the Pandora iPhone application.

Four Seasons Hotels & Resorts is enticing consumers on its email list to book summer travel by giving a free night or hotel credit.

Premium tequila company Dobel is collaborating with musician Perry Farrell for a multichannel campaign spanning print, social media, television, sponsorships and digital advertising to promote its Maestro line.