The mobile device industry is becoming more distorted with hardware manufacturers adapting device design and functionality to cater for the different scenario types.
British fashion brand Burberry is marrying its heritage and the elements through its first weather-themed campaign that comprises an application sponsorship, out-of-home ads and social media.
Italian label Bottega Veneta plans to flaunt an eco-friendly, limited-edition handbag collection available for purchase and showcase the winner of its photography contest to drive foot traffic to brand boutiques during U.S. Fashion’s Night Out events next month.
London-based department store Harrods is looking to drive ecommerce sales through an email that offered free shipping on the season’s latest fashions to all British consumers.
Land Rover North America is wrapping up its summer social media efforts by establishing a Pinterest page on which it will display lifestyle images from a guest contributor as well as hosting a Twitter contest to win exclusive brand T-shirts.
Advertisers including Christian Dior, Hermès, Ralph Lauren, Carolina Herrera, Tod’s, Michael Kors and Fendi are using the September issue of Town & Country to appeal to a completely affluent audience in a lifestyle element.
Today in luxury marketing - Estée Lauder profits up 24.6 percent; Luxury retailers resilient, forecasts bullish; Britain hopes to treble Chinese tourists; Frontal crash test results dull the gleam of some midsize luxury sedans.
A recent study by management consultancy McKinsey & Co. and Altagamma, the Italian association of luxury brands, appears to finally dispel the idea that online shopping is the preserve of discounted brands and shoppers looking to pick up a bargain.
With multiple top-tier brand businesses, lucrative new consumer groups and a rapidly-growing affluent spend rate, South Korea is poised to be the next luxury powerhouse in Asia, even overtaking Japan, according to a study by Luxe Brand Advisors.
Swiss watchmaker TAG Heuer is leveraging the worldwide appeal of its timepieces by hosting a vacation photography contest that gives consumers a chance to win the brand’s accessories.
Advertisers such as Chanel, Bottega Veneta, Cartier and Burberry kicked off New York magazine’s The Cut Web site relaunch, the digital advertising of which is approximately 40 percent of company ad revenue.
Watchmaker and retailer Tourneau is aiming at affluent tablet users by offering its digital lifestyle publication Tourneau Minutes in an application for the iPad.
Private aviation provider XOJet is up 55 percent year-over-year in on-fleet flight hours during the first half of 2012, attributing its success to service and its business model.
Private travel club Inspirato is repackaging its services for corporate entities that want to offer full membership or one-time guest passes to executives, employees, partners and clients.
Luxury marketers upped the drama in their video strategies during the first half of this year by creating social films that likely helped them reach commerce, lifestyle and loyalty goals.
Since affluent consumers are researching travel opportunities both on desktop computers and on mobile devices, luxury travel brands were some of the first to optimize for mobile. Therefore, they were the first marketers to nail the medium.
Ultimat Vodka is portraying brand image and elevating awareness via multichannel efforts spanning print, geo-targeted digital ads, unconventional out-of-home marketing and sponsored events that encourage its core demographic to work less and play more.
