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Louis Vuitton is the most valuable luxury brand in the world, up 7 percent on the list from last year, according to the BrandZ top 100 list from Millward Brown.

French footwear label Christian Louboutin is showcasing collections and designer sketches in its first iPhone application that acts as a to-go guide to the brand.

French jeweler Chopard is using its partnership with the 65th Cannes International Film Festival to push new products, celebrate its legacy and connect with consumers through cultural icons.

Fashion label Michael Kors invited its email subscribers to a party in the Hamptons, New York during the United States Memorial Day holiday weekend.

Advertisers including Chanel, Cartier, Rolex, The Peninsula and the Bellagio are taking advantage of advertising opportunities in the newly-revamped Travel + Leisure magazine.

High-end home appliance manufacterer Jenn-Air is leveraging its Master Class, a group of kitchen experts commissioned by the brand to give consumers advice, by offering editorial content via its new blog.

Here are eight questions that brands should consider as they create their international mobile marketing strategies.

French fashion house Christian Dior is pushing its new jewelry line in a two-part video series featuring a candid conversation with the collection’s model that the brand is sharing via a microsite and social media.

French silver brand Christofle is encouraging transactions on its French e-boutique during the week leading up to its home country’s Mother’s Day with a complimentary set of books with purchase.

An often-overlooked tactic, search engine optimization on mobile devices is a simple way that luxury brands can keep top of mind and build awareness on a medium that is constantly by consumers’ side.

The Peninsula Hotels is aiming at families with children in its new initiative to offer room and food discounts and property-specific cultural youth programs.

Pinterest quickly climbed the charts to become the third biggest social network, and these strengths are not lost on the investment community, with a handful of investors shelling out $100 million to the content-sharing service last week.

Marketers are seizing the fact that video delivered to mobile phones and tablets is fast becoming one of the most compelling tools for marketing, advertising and public relations.

Similar to other social media platforms, branded YouTube pages have the power to directly drive sales to ecommerce and bricks-and-mortar locations.

Barneys New York created a social setting on its ecommerce site where consumers can make shopping lists, share favorites and shop user-recommended products, a move likely to distinguish the retailer from its competitors.

International hotel, river cruise and rail company Orient-Express released a free application for the iPad that allows on-the-go consumers to read new issues of its Traveller magazine with added interactive features such as video and bookmarking capabilities.

High-end home appliance manufacturer Gaggenau is leveraging its marketing efforts in North America with a pop-up design studio in New York open May 18-21.

Department store chain Bloomingdale’s has rolled out an iPhone and Android application to let fashion-savvy consumers shop the latest trends, as well as check prices and read product reviews.

NEW YORK – A Flipboard executive at IAB’s Innovation Days conference last week said that ultimately the rise in HTML5 will address the publishing walled garden that companies such as Apple have established.