Starwood Hotels & Resorts’ Luxury Collection brand is bringing a partner New Delhi, India, property restaurant to its London hotel as a limited-time pop-up joint that proved to be popular with locals by maxing out on reservations before opening.
Mobile applications may help luxury brands interact with consumers on a constant basis, but adding push notifications can help to relay time-sensitive material and keep companies top of mind.
Luxury conglomerates saw considerable revenue increases in the double digits during the first quarter, but it is likely that these sales will plateau in the remainder of the year.
Dolce & Gabbana’s newly retooled YouTube page not only attracts attention to social videos centered around its latest lines and collections, but includes an ecommerce option that drives traffic right back to its online store.
Audi is taking a turn in its marketing efforts for the A6 model by premiering a television commercial that uses child humor to appeal to consumers during the National Hockey League playoffs.
Swarovski is asking Facebook fans to make videos of themselves dancing in virtual brand sunglasses via an application on its Timeline for the chance to win eyewear from the brand's new collection.
International hotel, river cruise and rail company Orient-Express is building its email database through print and mobile in an advertisement in the May issue of American Express Publishing’s Departures magazine.
British automaker Bentley joined social inspiration board Pinterest to visually market its models and, if executed well, will likely reach users who appreciate its craft.
To honor Queen Elizabeth II’s 60 years on the throne, London-based chocolatier Charbonnel et Walker has created British-themed products and is pushing them to its most loyal customers via email.
Today in luxury marketing - Richemont profits jump 42.7 percent in year; Google will never catch Facebook unless it truly integrates search; Royal glove-maker: 'Those gloves will take a beating’; BMW, Mercedes look to grow by shrinking.
Text messaging has replaced the phone call as the preferred method of communication. In fact, in 2012, wireless carriers are likely to handle more text messages than mobile phone call minutes.
Apparel and accessories brand Marc Jacobs is bringing its spring/summer 2012 menswear collection to the desert in a social video that highlights sunglasses, clothing and bags in a rugged setting and provides item pricing.
Factors including increased investments in emerging markets and ecommerce are the prominent factors that are expected to propel luxury goods spend 6-9 percent each year until the middle of the decade, according to findings from a study from Bain & Co.
London-based department store Harrods is pushing summer fashion and beauty in a digital shopping guide and e-boutique presented by occasions that affluent consumers would likely celebrate.
Condé Nast subsidiary Fairchild Fashion Media will acquire Fashion Networks International, best known for its curated blog portal NowManifest, in a move that is likely to increase the publishing giant’s Web presence at a crucial time.
Bergdorf Goodman is continuing its focus on beauty in a niche catalog that shows fragrances, cosmetics and creams from luxury brands such as Prada, Chanel, Valentino and Tom Ford.
Today in luxury marketing - Saks shares pummeled after luxury giant misses revenue expectations; Paul Smith returns to China; Millennials: Young, broke and spending on luxury; Retailers bullish on Father's Day.
