Most luxury marketers have reported tremendous profits during the first half of this year, but there are a number of factors including the economy, the presidential elections and recurring debt crises that could hinder this progress.
German label Hugo Boss is getting in on the action in London by targeting consumers with a mobile city guide that is available for download when consumers scan a QR code.
Jimmy Choo is pushing men’s footwear in its second social video collaboration with British men’s retailer Mr Porter that depicts the daily lives of London-based characters.
Swiss watchmaker IWC Schaffhausen is using the success of the Universal Pictures film “The Bourne Legacy” and its correlation to the brand lifestyle as grounds to display a timepiece on one of the lead characters.
Condé Nast Traveller is using its September issue as a launching point for a redesign under new editor Melinda Stevens with advertisers including Chanel, Omega, Christian Dior and Louis Vuitton to help kick it off.
Toyota Corp.’s Lexus is raising awareness for its highest-end LFA model in a Facebook contest while pushing its end-of-summer sale event to show consumers its full range of models and price points.
Marketers are ignoring the fact that their customers are using smartphones for business. The good news is that they do not have to squander this opportunity.
Italian fashion house Gucci is pushing its international appeal and seven-year partnership with the United Nations Children’s Fund by marketing a line of country-specific handbags, accessories and T-shirts for which a portion of the proceeds to go the organization.
Private aviation provider Flexjet will tour its parent company Bombardier’s new Learjet 85 aircraft in an 11-city U.S. tour with partner brands including British automaker Rolls-Royce Motor Cars.
High-end hotels in London including Brown’s Hotel, The Ritz and The Langham in addition to noted retailers such as Selfridge's and Fenwick are increasing awareness through mobile applications that serve as digital concierges and guides to the London Luxury Quarter.
Fairmont Miramar Hotel & Bungalows in Santa Monica, CA, is aiming at affluent couples by pairing up with local vineyard Malibu Wines to offer a culinary experience for its guests who favor local experiences.
High-end technology accessories company Strut is leaning towards print and digital marketing efforts to push its new line of iPad cases that double as charging ports.
We are rapidly approaching the point where everybody is talking about mobile, but apart from the hype, do retailers really know what to do and or how to get started on mobile to boost sales?
Chanel’s mobile-optimized Web site in France has received the top honors in a study by Keynote Systems that lauds the fashion label for its simple, sleek site that showed its design elegance while remaining completely available to customers.
Retail chain Saks Fifth Avenue is holding the first annual Beauty Editors Day at its New York flagship store to benefit the Look Good Feel Better charity.
Precision-cut crystal maker Swarovski is giving its customers in the top international markets access to customized city guides and the chance to unlock exclusive digital experiences in a campaign to push its fall/winter 2012 collection.
The farm-to-table concept is a top trend in the luxury travel industry that brands are adopting in hotel packages that showcase on-site services. However, there is space for fashion marketers to capitalize on this movement as well.
