Private aviation provider NetJets Europe plans to establish an aircraft-management business focused on offering more services to business jet owners beyond its fractional ownership.
Four Seasons Hotels & Resorts is using a Facebook advertisement to offer a hotel credit to those who book two or more nights at its Las Vegas property.
Orient-Express is bolstering customer service in its United States and Mexico properties through the employment of enterprise mobile applications that cut down on sales and catering management.
Without sounding too dramatic, Facebook’s admission last week that it was struggling to monetize mobile even as roughly half of its user base accesses the social network through non-PC devices is an issue that assuredly is keeping all Internet giants awake.
Unless retailers can compete with online prices for the same product, they will lose the consumer to an online retailer at a better price somewhere on the mobile Web.
French footwear designer Christian Louboutin will begin selling beauty products in late 2013, which could leverage the brand across a mainstream category as long as it does not dilute the name.
French fashion label Louis Vuitton is going back to its roots by developing an iPad application around what first made it famous: luggage and trunks that span back to the brand’s creation.
Audi beat out rivals BMW and Mercedes-Benz by creating print and television advertising campaigns that most resonated with affluent consumers by highlighting brand innovation and efficiency, according to a study by Phoenix Marketing International.
Luxury advertisers such as Ralph Lauren, Burberry, Gucci, Christian Dior and Oscar de la Renta are pushing branded fragrances in the May issue of Condé Nast’s Vogue, most likely to appeal to aspirational consumers.
Content services need differentiation, and brands that transparently offer increased utility in exchange for semi-private information such as location data, address book contacts and photo albums are well received.
Dolce & Gabbana is appealing to its consumers’ love for vintage fashion in a silent short film that presents the Italian fashion label’s new eyewear collection.
Fairmont Hotels & Resorts is partnering with Chase Card Services to introduce the Fairmont Visa Signature Card that offers cardholders exclusive perks and rewards while traveling and staying at branded properties.
French fashion label Christian Dior is showing off the history of its jewelry, fashion and perfume collections through a three-book slipcase set published by Assouline.
Crystal Cruises released its first smartphone application that enables travelers to share photos via social media, email and traditional mail as part of its multichannel rebranding effort.
Starwood Hotels & Resorts is partnering with the Mercedes AMG Petronas Formula One racing team to position its properties as premiere accommodations for Grand Prix race attendees and offer members-only travel packages.
Yacht brokerage firm 26 North Yachts is leveraging its newly-relaunched Web site that provides information on more than 80 yacht manufacturers with video reviews and comparisons.
