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Ask yourself one question: Are you skilled in mobile advertising? I am betting the answer is no.

NEW YORK – Retailers must create a strategic agenda that revolves around experience, status and value to get back into the good graces of consumers following the rocky economic climate, according to the chief operating officer of David Yurman.

New York-based retailer Bergdorf Goodman is continuing its reign in direct mail with a new 32-page jewelry book that presents pieces from new designer collections.

Hotel chain Ritz-Carlton is stepping up to competitors that are already in the mobile game with a new application that uses GPS, social media, a QR scanner and special tips from the company president.

Land Rover gifted its social media followers with an online magazine that presents brand history and consumer stories to coincide with the British automaker’s 64th birthday.

A new modern, luxury hotel brand named for French crystal maker Baccarat will open in New York in 2014 that its creators claim could set a new standard for exclusive hotel experiences.

NEW YORK – The usage of RFID by retailers can give them consistent access to inventory and on-shelf availability, therefore growing sales by increasing accuracy in product availability, according to a panel at Aberdeen's Third Annual Retail Summit.

NEW YORK – Strong retailer partnerships are crucial to marketing to young consumers, especially if brands want to be acknowledged as a marketing entity, according to Alexandra Wilkis Wilson, cofounder and chief merchandising officer of Gilt Groupe, a panelist at Aberdeen Research's Third Annual Retail and Consumer Marketing Summit.

Approximately 70 percent of affluent male consumers prefer to research and buy on tablets, mobile and computers, opening a door for luxury marketers to take advantage of this growing demographic, according to research from iProspect and comScore.

NEW YORK – Marketing campaigns must be disruptive and extremely tailored to a specific consumer to create a successful brand in the current marketplace, according to the cofounder of Tory Burch.

Celebrity Cruises is beefing up its database via SMS and QR codes in print advertisements that offer chances to sign up for weekly emails, talk to a representative and enter a sweepstakes.

British fashion label Burberry is reaching commuters and tourists at New York’s iconic Grand Central Terminal by placing out-of-home advertisements inside the train station that show a look from its spring/summer 2012 menswear collection.

New advertisers to Condé Nast's W magazine's May issue including Dolce & Gabbana fragrance, Clarisonic, Burberry, John Hardy, Louis Vuitton, Tiffany & Co., Ulysse Nardin and Lexus helped to push the magazine up 3 percent in ad revenue from this time last year.

Will Generation Y ever know anything other than a mobile device as a means of purchasing? The future of mobile payment systems is promising – or threatening – to revolutionize the way we buy goods and services.

Luxury marketers that partner with or sponsor the London Olympics 2012 are likely going to gain global awareness, but whether or not brands actually get anything out of the commitment is still up in the air.

Jewelry brand David Yurman has refurbished its spring/summer 2012 campaign images with a page takeover and tower advertisements on HarpersBazaar.com that position its rings as Mother’s Day gifts.

Advertisers including Burberry, Ralph Lauren, Hermès, Cartier, Louis Vuitton, Chanel and David Yurman have helped to propel ad revenue of American Express Publishing’s Departures magazine 20 percent during the first half of 2012.

Swiss watchmaker Breguet is extending its reach to luxury consumers with a new application for the iPhone and iPad that showcases the brand’s history, collections and innovations.