PALM BEACH, FL – Storytelling, global relevance, distribution practices and the new word-of-mouth extension are how brands can successfully create a luxury strategy, according to the president of specialty brands at Estée Lauder.
Footwear label Jimmy Choo is calling on consumers to shape a user-curated fashion Web site named after its Choo 24:7 collection that may position the brand as a go-to style resource
French apparel label Christian Dior is introducing products from its fall/winter 2012 collection with a new video called “Secret Garden – Versailles” that highlights the brand lifestyle and image.
Hotel chain Four Seasons Hotels and Resorts is positioning itself as an expert on luxury wedding planning with a new tablet magazine application and dedicated social media handles.
Although leading luxury conglomerates, automakers and retailers have posted stellar results for the first quarter, there is reason to believe that the rest of 2012 will not be as strong, some experts say.
Many luxury brands are using email for Mother’s Day marketing and driving transactions in numerous ways including free shipping or discounting, invitations to ecommerce and adding sentimental value.
Toyota Corp.’s Lexus positioned the new 2013 GS model in a one-minute scene in the latest episode of broadcast network ABC’s prime-time drama, "Revenge."
Today in luxury marketing - Ermenegildo Zegna throws silk-themed fete in New York; Christian Louboutin retrospective bows in London; Marc Jacobs: Intelligent design; The Met gift shop’s Schiaparelli and Prada souvenirs sold online.
Although it may be beneficial to offer every single selling channel to your consumers – just in case they decide they might glance at it one morning on the work commute – in some instances it may be a wasted expense.
New York-based retailer Bergdorf Goodman is partnering with the Melanoma Research Alliance to promote safe sun habits and UV-protecting beauty products to consumers via social media initiatives and to-be-announced in-store events.
British department store Harrods sent its employees to take etiquette lessons in a move likely to push its sales team to the forefront of customer service and experience when affluent shoppers visit.
NEW YORK – Smartphone users are more likely to make a purchase in-store while simultaneously using their device to seek more information, according to a Wave Collapse executive at the Mcommerce Summit.
Hotel brand Mandarin Oriental's Hong Kong property is partnering with Chinese airline Dragonair to provide an inflight menu that offers dishes from the hotel's on-site chef.
NEW YORK – Retailers must create a strategic agenda that revolves around experience, status and value to get back into the good graces of consumers following the rocky economic climate, according to the chief operating officer of David Yurman.
New York-based retailer Bergdorf Goodman is continuing its reign in direct mail with a new 32-page jewelry book that presents pieces from new designer collections.
