Dolce & Gabbana launched a video series starring popular blogger Bryan Boy as an elusive employee that was set to convey the brand lifestyle and reveal the identity behind the mysterious @IWork4DG Twitter handle.
Skincare brand Kiehl’s is using social media, online sales, in-store deals and a multiple-city event to bolster its corporate social responsibility for amfAR.
Retailer Barneys New York is raising awareness for the new shoe floor at its New York flagship store on Madison Avenue by supporting the Human Rights Campaign with shoe purchase proceeds and a Facebook contest.
Quite a few advertisers are using the August issue of Condé Nast’s Vanity Fair to push new products, but Chanel and Prada made the most impact through multi-page spreads that revealed their fall collections.
Hilton Hotels-owned Waldorf Astoria Hotels & Resorts is enacting a new service that assigns a personal concierge to each guest to assist in all aspects of the travel experience, including before and after hotel stay.
The Venetian and The Palazzo hotels in Las Vegas released a joint mobile application that uses turn-by-turn directions to help guests navigate through both properties.
Today in luxury marketing - Richard Perry's blueprint for Barneys; Prada skips German department stores, missing luxury boom; Understanding luxury cruise lifestyle.
As tourism rates decline, luxury brands that have relied heavily on global sales from tourism should try efforts that encourage domestic loyalty to tap the consumers at their doorsteps.
Apparel and accessories designer Michael Kors is using its roots for inspiration to create the new autumn/winter 2012 collection that channels 1930s Hollywood Glamour.
Fontainebleau Miami Beach is looking to engage mobile users and possibly scoop up a few mobile bookings with banner advertisements on The New York Times application for the iPhone.
Italian label Gucci is widening the halo around its timepieces and jewelry division by pushing its education fund with the China Soong Ching Ling Foundation via a Los Angeles-based performance, for which tickets can only be purchased from its local retailers.
Starwood Hotels & Resorts’ St. Regis brand is taking up the banner and side-panel advertising space on American Express Publishing's Departures Web site to push its new Grand Tour packages to an ultra-affluent audience.
Montblanc, a maker of writing instruments and watches, is upping its corporate social responsibility through a Facebook application where fans can buy bracelets with profits going towards the Texas Children’s Hospital.
Today in luxury marketing - Qatar's royals buy Valentino; China's second-quarter growth rate slows; Mila Kunis goes retro for Miss Dior; Slowdown in luxury spending may hit Saks.
As mobile and online commerce has grown, kids have become comfortable and, in some cases, more so than their parents in purchasing goods online. This is why a gap has emerged.
Precision-cut crystal maker Swarovski is enticing public involvement in its Shanghai exhibit with mobile and social touchpoints that interact with local Chinese consumers as well as those around the world.
Private travel club Inspirato is pairing with cruise line Silversea to offer an exclusive new vacation option for its guests, likely in an attempt to drive summer voyages.
French jeweler Cartier has decked out New York magazine’s The Cut Web site with advertisements for its new Tank Anglaise timepiece that link to its campaign microsite.
Luxury conglomerate PPR is partnering with Parsons The New School for Design and The Fancy to build brand awareness among students through an online contest that culminates in an internship and exhibit at Barneys New York.
