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New York-based retailer Bergdorf Goodman has chosen the traditional direct mail route when marketing an extremely lavish beauty event, and if any retailer has the customers to give this kind of promotion legs, it is probably Bergdorf.

Flash-sale online retailer Gilt Groupe is flaunting its international shipping abilities by extending its mobile shopping applications and mobile site to a worldwide audience, which could directly boost sales.

Audi announced it will acquire Italian motorcycle manufacturer Ducati in a move that will likely result in an increase of cross-marketing efforts, but experts are unsure whether or not this addition to the Audi family will dilute or strengthen the brand message.

Today in luxury marketing - Condé Nast Traveler picks world’s hottest new hotels; Victoria Beckham's social whirl; Apparel industry key issue in French election; Lady Gaga will wear crystal-studded Armani guitars on her Born This Way Ball tour.

The number of downloads is often cited as a measure of a mobile app’s success. Downloads may provide an exaggerated view. So, is an app really necessary?

German fashion label Hugo Boss launched its largest digital campaign including augmented reality, print, Web, mobile and out-of-home components called New Dimension Beijing that revolves around a runway show for its Black collection set to live-stream in 3D next month.

De Beers is stepping up to its competition through an application for the iPhone and iPad that serves as a wedding jewelry finder as well as a consultant on diamonds and the brand.

Mandarin Oriental Hyde Park, London, is creating the illusion of exclusivity for the brand through a sponsorship of a polo tournament team and by playing host to an invitation-only preview event.

LVMH-owned Champagne brand Moët & Chandon is flaunting the affluent lifestyle associated with the brand through a Kentucky Derby sponsorship that could allow it to secure key event and television placements.

The Four Seasons Hotel Cairo at The First Residence is focusing on affluent women travelers in its latest hotel package and multichannel marketing campaign to reach this well-traveled sector of luxury consumers.

Marketers including Jaguar, Ritz-Carlton and Porsche took out advertisements in Private Clubs magazine for maximum exposure to a group with an average net worth of $2.2 million.

Today in luxury marketing - LVMH sales rise but patterns in China shift; The edge goes to the women; Carolina Herrera shares her style; Audi buys Ducati to add luxury motorbikes to VW model lineup.

The rules for mobile landing page optimization and standard landing page optimization are fundamentally different.

While Rolls-Royce will continue to hold the hands of its loyal, ultra-affluent customer base, the British automaker has set its sights on women buyers and a younger demographic as markets with great potential for owning an automobile attached to the Spirit of Ecstasy.

French fashion label Chloé is marketing its fragrance L’Eau de Chloé through an engaging mobile application for the iPhone that includes product details, social media functionality, campaign images and a photo contest.

British fashion label Alexander McQueen is attempting to solidify itself as a classic luxury brand through the development of an iconic signature handbag collection called Heroine that may give it more market share in the accessories market.

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

Crystal Cruises is looking to rebrand itself through a new multichannel campaign called Begin a New Story that focuses on consumer storytelling.

Storied beauty brands including Estée Lauder, Christian Dior and Chanel remain leaders in the industry most likely through an association with a high-fashion label or a time-measured status, according to the new Top 50 cosmetics brands study by Brand Finance.

Waldorf Astoria Park City is aiming to drive traffic during the off-season with a Majordomo package that promises top-notch service and exclusive outdoor experiences through a loyalist newsletter to past guests, its Web site and word of mouth.