Private aviation company XOJet is partnering with Jazz Aspen Snowmass to offer its private-air concierge access service, likely in an attempt to increase visibility in a younger market.
Italian automaker Lamborghini is transferring its fleet of historic V12 models from the Lamborghini Museum, Bologna, to London this week to be shown in an outdoor moving exhibit.
The growth of social media networks has brought changes to customer behavior, affinity and influence, leaving luxury brands to unearth new strategies for creating highly effective social retail experiences.
Italian fashion house Gucci is working with Samsung Electronics to offer an immersive in-store experience devoted to the label’s timepieces and jewelry that combines physical and mobile commerce.
Cultural training is imperative for New York-based luxury flagship store employees to build trust among affluent Chinese tourists and creating a custom experience for this group of travelers will help marketers gain brand loyalists, experts say.
Department store Bergdorf Goodman is strengthening its authority in the New York lifestyle scene through editorial and advertisements in its latest women’s fall preview magazine.
Hotel chain Ritz-Carlton is using email to entice reservations at its properties with special promotions when guests use American Express cards to book their stays online.
Toyota Corp.’s Lexus is extending the “What’s Next?” concept for its RX and RX F Sport models in a series of online video and audio sponsorships with NPR, MSN, ESPN and Food Network, which the automaker rounded out with television and digital advertisements.
Think about it: what other industry or company do you know of that charges you for service every month but you cannot start using the service for four months?
Lexus’ online campaign for the U.S. Open tournament that includes digital advertisements and a virtual golf game is expected to see more than 100 million impressions and 100 million social media ad impressions, according to the game organizers.
Luxury marketers should create a step-by-step marketing plan from store to online that is tailored to mature consumers and presented on media that is familiar to them to encourage ecommerce transactions among older generations.
Fashion house Burberry is pushing its beauty products in a new multichannel campaign featuring three British models as well as a new interactive experience on its ecommerce site.
Land Rover is getting some traction on the Web with its involvement in the Pushing the Limits team’s 30,000-mile journey across Europe which the automaker supported by giving its Bursary prize to the group along with the largest monetary award donation to date.
Members-only travel network Virtuoso is toting packages from the Armani Hotel Milano, Castello di Casole, Mandarin Oriental in Paris and The St. Regis Bal Harbour to entice affluent foodies.
Diamond company Cora Intl. is aiming for mobile commerce transactions in post-scan opportunities from a customized 2D bar code found in Robb Report’s Best of the Best issue.
Developing countries including Brazil, Chile, Uruguay, Georgia, China and India are positioning themselves as valuable global retail markets for luxury brands looking to expand in these areas, according to research from A.T. Kearney.
