French fashion house Christian Dior is focusing on its Lady Dior purse line in a new advertising campaign featuring French actress and brand ambassador Marion Cotillard.
Brands including Ralph Lauren, Ritz-Carlton, Chanel, Barneys New York, Ulysse Nardin, Richard Mille, Chopard, Lexus, Ermenegildo Zegna and Giorgio Armani are helping lend a lifestyle theme to Robb Report’s April issue.
Hotel brands have a variety of location-based marketing options available to draw guests to properties including push notifications, banner advertisements, branded applications and foursquare.
German automaker BMW is using its social media outlets to encourage consumer participation in a contest that showcases the new 3 Series vehicle with a set of user-created YouTube videos that are 5.9 seconds in length.
Today in luxury marketing - Michael Pitt model-pouts for Prada; Barneys tweaks tailored clothing floor; BMW recalling 1.3 million cars to fix electrical flaw; Marc Jacobs planning new scent.
I don't know how many Craftsman hammers are sold annually, but I guess the number is at least in the hundreds of thousands. What does it know about these hammers sold? Next to nothing, I bet.
Consumers may soon see a luxury collection by mass retailer H&M but, like all brand extensions, there are a few red flags. H&M must over-deliver, outperform and out-behave competitors to make it to the big time.
Italian handbag and footwear designer Salvatore Ferragamo is aiming for younger consumers through a digital campaign called Girls About Town that includes a dedicated Tumblr and contest.
Luxury retailers using gift-with-purchase promotions may not directly influence a consumer’s purchase, but they can offer an extended shopping experience that can result in brand loyalty and give luxury brands an edge without offering direct discounts.
Luxury real estate company One Thousand Ocean had the right intentions by incorporating a QR code in its print advertisement, but missed the mark when the code was unable to be read on mobile phones.
High-end travel group Virgin Limited Edition is using social media and a dedicated microsite to market its new luxury safari camp called Mahali Mzuri, an experience that offers exclusive excursions and opportunities to see African wildlife.
Starwood Hotels & Resorts' Luxury Collection properties are offering loyalists an exclusive experience to tour Austria in a Bentley Continental, which may be the chain's way to retain guests.
Today in luxury marketing - Versace swings to profit; Top 10 search engine marketing dos and don’ts in 2012; What luxury fashion can teach us about branding; Consumer confidence results mixed.
Italian fashion label Gucci is extending its menswear offerings to include “Made to Measure,” an in-store tailoring service that it is offering in 11 cities worldwide.
Italian label Fendi is looking to keep Facebook fans interested by releasing an official video every day pertaining to the fall 2012-13 collection runway shows.
Menswear designer Stefano Ricci is tying together art and apparel in an application for its spring/summer 2012 collection that is inspired by paintings from artist Jack Vettriano.
Private aviation provider NetJets Inc. is planning a joint venture called NetJets China Business Aviation Ltd. to expand its services to the Chinese luxury market.
The Ritz-Carlton Hotel Co. is extending the reach of its rewards program by offering Chase Sapphire Preferred cardholders the opportunity to exchange card points for Ritz-Carlton Rewards points which can be used for hotel stays at any brand property.
