U.S. label Oscar de la Renta has just launched The Board, an interactive Web site where consumers can upload images to inspire Mr. de la Renta and the team as they work on the Resort collection slated to show in May.
Lifestyle brand Michael Kors is increasing the amount of time fans spend with its fall/winter fashion show through an interactive microsite and Pinterest component for its All Access Kors campaign.
Swiss watchmaker Breitling is looking to increase the awareness of its Breitling Scholars program and raise funds for education through the auction of a collectible timepiece.
Affluent consumer confidence has dipped as low as seen in the depths of the recession in 2008 and 2009, indicating that luxury shoppers lack commitment, according to findings from a study by Unity Marketing.
Toyota Corp.’s Lexus has included two gaming applications as just one of the components in a 360-degree marketing strategy in collaboration with Sports Illustrated advertising its new GS models.
Hearst’s Harper's Bazaar magazine has partnered with high-end cosmetics marketer Estée Lauder to search for the most fashionable woman in the United States.
American Express Publishing’s Departures magazine is up double digits in both advertising revenue and paging for its March/April International Style issue.
Menswear brand Perry Ellis recently announced a collaboration with fashion newcomer label Duckie Brown in a move to up its status in the eyes of specialty and luxury retailers.
Jewelry and watch brands such as De Beers, Rolex, Tiffany & Co. and Tacori have helped Condé Nast’s W magazine see a 25 percent increase year over year in advertisement pages for its March issue.
Luxury shopping center Americana Manhasset recently used a rich mobile advertising campaign to bolster in-store traffic and sales with 1.75 million impressions.
