NEW YORK – The new updates by Facebook this week will require a major shift in strategy for brands advertising on the platform, presenting opportunities more focused on sharing and interaction, according to a speaker from WWD’s Forum.
NEW YORK – The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at Women's Wear Daily’s Digital Forum yesterday.
Swiss watchmaker Longines cut the ribbon of its new shop-in-shop inside the Tourneau Time Machine store during a party at the New York retailer earlier this week.
Luxury flash-sale site Gilt Groupe’s recent lay-offs and office closings are leading some in the luxury industry to question the longevity of the flash-sale business.
Precision-cut crystal maker Swarovski is attempting to increase ecommerce transactions for St. Valentine’s Day by offering discounts via email offerings and through paid search, but experts fear this could set a pattern for slashed prices and harm the brand's luxury status.
Lifestyle Asset Group is aiming for an ultra-affluent group database for PortfolioOne, its second-home ownership model in which consumers can become homeowners with unrestricted use of luxury homes in multiple locations.
Luxury brands often find it useful to include videos, mobile commerce or gaming options in tablet advertisements, but this did not seem to be the case in the iPad application for Condé Nast’s Vanity Fair February issue.
Despite soaring mobile usage and engagement rates, mobile advertising revenue continues to lag significantly behind desktop display. Why is there such a mismatch?
Online retailer Net-A-Porter is looking to create a stronger connection with its fans and drive sales by hosting events in major cities worldwide to celebrate the exclusive launch of Karl Lagerfeld’s namesake collection.
Lifestyle brand Ralph Lauren has launched a new mobile-optimized site that now includes content such as its branded magazine, a style guide using recent campaign images and backstage videos.
Italian linens brand Frette focused on engaging Chinese consumers through a dedicated collection and multichannel marketing effort that celebrated the Chinese New Year.
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