Since luxury shoppers often pay premium prices, they feel entitled to a superior online shopping experience consisting of exciting product selection, rich visual content and excellent customer service.
As part of an $18 million fleet redesign, Winstar Cruises has redesigned three of its main cruise ships to emphasize its motto, “180 Degrees from Ordinary,” that includes Web site, mail, social media, telephone and print marketing.
French jewelry label Mauboussin recently concluded the renovation of its New York store as part of a global project to make all of its retail stores more welcoming to younger, affluent consumers.
American Express Publishing’s 10th annual luxury summit will take place May 6-8 at The Breakers Palm Beach, FL, and will focus on the forces that drive luxury spending during economic uncertainty and global expansion.
Today in luxury marketing - Lanvin is launching eyeglasses this spring; Karlie smolders in Oscar de la Renta's campaign; Prada opens a pop-up museum tomorrow; Europe luxury stocks may benefit as weaker currencies boost earnings.
The smartphone and Apple’s high-end devices have opened mobile to the luxury sector. Marketers have a new challenge: getting the best for their brands through this medium.
With the ever-evolving social media world, luxury brands have no option but to hire a social media director to oversee the brand presence and activity on these various networks. But what should they expect from this employee?
NEW YORK – A panel of CEOs at Mobile Marketer's Mobile FirstLook: Strategy 2012 conference yesterday touched on everything that marketers will need to know this year, running the gamut from security to emerging platforms.
German label Hugo Boss reached as many affluent consumers as possible by streaming its runway show through Internet and mobile devices yesterday and roped watchers in with the chance to earn a shopping voucher.
NEW YORK – Smartphone activity continued to rise in the fourth quarter of 2011 and the first quarter of 2012 with more men using mobile applications and Web browsing than they did in previous years, according a study by InsightExpress.
Swiss watchmaker Tag Heuer's British arm will be upping its direct marketing and customer relationship marketing with its new appointment of agency Tangent Snowball.
NEW YORK – The brand always comes first, and fostering that culture within a label should be done through trusting, honest relationships within the company to ensure that everyone is working toward a single vision, according to the Burberry CEO at NRF's Convention & Expo.
Menswear label Alfred Dunhill is emphasizing its British roots by dedicating its latest multichannel campaign to three of the country’s athletes that will be competing in the London Olympics.
The Four Seasons Private Residences in Denver has restructured its pricing system to help convince affluent consumers that a primary or second-home purchase is a good investment in today’s unstable economy.
Fairchild Fashion Media's Women’s Wear Daily is adding another platform for luxury brands to advertise through the release of its new iPad application.
