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Luxury marketers such as Rolls-Royce, Jaguar, Prada and Gucci have dramatically decreased the loading times on their Web pages in the fourth quarter of 2011, positioning themselves as tech-savvy and making themselves more available to consumers.

NEW YORK – Luxury brands that wish to engage the consumer of tomorrow need to begin developing a strong, consistent brand presence on all platforms today, according to a presentation at NRF's 101st Annual Convention & Expo.

Mercedes-Benz still relies on the power of video to promote new vehicle features and brand partnerships, but the German automaker has recently been using the Web to further the reach of its branded video content.

Swiss watchmaker Tag Heuer is using QR codes in an advertisement in Condé Nast’s Vanity Fair magazine that serves as a social and informational hub for users to learn and interact with the brand.

Luxury hotel group Mandarin Oriental is looking to increase its mid-winter bookings at its New York locations with the debut of several Valentine’s Day packages aimed at creating romantic experiences.

NEW YORK – Ralph Lauren has used mobile as a way to bridge online commerce with in-store experiences, allowing the luxury brand to pave the way with today's modern and affluent consumers, according to a company executive at the NRF 101st Annual Convention & Expo.

Retailers are still learning, however, that mobile technology should augment the traditional shopping experience – not replace it.

The Four Seasons completed its inaugural Four Seasons Luxury Trend Report and is using the findings to analyze how affluent consumers are using digital media and how the brand can better aid them while they are staying at its properties.

French fashion empire Louis Vuitton is increasingly using video to engage fans and drive them to its online magazine called “New, Now.”

A growing number of luxury marketers are using mobile bar codes to complement a 360-degree mobile strategy, but whether or not consumers are scanning is still up in the air.

Luxury womenswear designer Jordan Wolk is looking to heighten the exclusivity factor of its clothing by making the products available for a limited time before they are retired to an invite-only boutique.

German automaker Audi is taking over online, mobile and television platforms with a new campaign that promotes the automaker’s all-wheel-drive technology.

Jeweler Tiffany & Co. is bringing true love to life in the latest installment of its What Makes Love True microsite and application where photographers and eventually consumers are uploading candid photos that signify what true love means to them.

French outerwear label Moncler has found a way to tie together corporate social responsibility, the fight against fakes, social media and its spring 2012 advertising campaign through a consumer-curated photo contest.

Starwood Hotels & Resorts is aiming to dominate the luxury travel market in India with plans to open 20 new properties in the country by 2016.

Tablets are increasingly becoming the No. 1 medium that affluent consumers use to obtain information and entertainment, including magazines.

Marketers pulling out the big guns in Condé Nast’s Vanity Fair February issue likely points to the current uplift in mood for both luxury brands and consumers.