Marketers pulling out the big guns in Condé Nast’s Vanity Fair February issue likely points to the current uplift in mood for both luxury brands and consumers.
Department store chain Nordstrom is looking to strengthen its customer relationships with a newly-redesigned fashion rewards program that puts more control in the hands of the shopper.
High-end electronics company Bang & Olufsen will be launching a new, lower-priced brand called B&O Play, but some experts think that the lower-end product line could dilute the manufacturer's status in the industry.
Luxury retailers such as Nordstrom, Net-A-Porter and Bloomingdale's are beating out high-end brands in all industries in the mobile field, according to the L2 Prestige 100: Mobile IQ Index from L2 Think Tank.
California-based Terranea Resort is promoting a program for new homeowners at its residences called the Terranea Luxury Club that offers an exclusive collection of lifestyle upgrades through traditional marketing channels.
Toyota Corp.'s Lexus is beefing up its Engineering Amazing campaign through a partnership with American Express Publishing’s Food & Wine magazine that emphasizes the science behind cooking with a class for Harvard University students.
French label Christian Dior is drawing consumers to select U.S. boutiques and Saks Fifth Avenue locations with a limited-edition collection by German artist Anselm Reyle.
German automaker Mercedes-Benz is upping its mobile connectivity through an update of its mbrace application that allows consumers to control technology aspects in their car from their iPhone or Android devices.
Russian jeweler Fabergé is tugging on consumers' heartstrings through a new Easter-focused charity event that will benefit neglected children in London and the endangered Asian elephant.
Although jeweler Tiffany & Co. did not do as well this holiday season as forecast in November, it could be that the results are generally indicative of the economy and consumers’ moods, not necessarily of the brand's marketing.
Jeweler Cartier is continuing the push of its “how far would you go for love” campaign and its "love" collection with a new microsite and email marketing.
Today in luxury marketing - Price hikes at Hermès; Chinese company buys Italian luxury yacht maker Ferretti; Neiman Marcus celebrates Louboutin's 20th with a 10-story stiletto on Sunset Boulevard; Detroit Motor Show 2012: Hybrid supercars on show.
Mobile video is poised to explode. Many U.S. consumers, especially millennials, now consider their mobile device to be the primary screen for watching video content.
Swiss watchmaker Tag Heuer is using brand ambassador and racecar driver Lewis Hamilton as the focus of a new digital project from the brand titled “The Ultimate Lap.”
Rolls-Royce Motor Cars claimed a 31 percent increase in sales from 2011, attributing its heritage and branding in addition to a resurgence of luxury goods spending as the reasons for the best annual sales record in its 107-year history.
