Affluent consumers are expected to spend a total of $281 million this St. Valentine’s Day, which is more than the predicted general consumer spend of $196 million, according to findings from a study by American Express.
The cruise industry suffered a blow last month with the highly-publicized tragedy involving the cruise ship Costa Concordia. Are new offers dug up by the industry meant to make up for indifferent or scared customers?
Today in luxury marketing - These old luxury brands are revamping their looks this year; The Setai in South Beach is offering an unforgettable date package; China's luxury growth seen slowing slightly.
Developing a mobile Web site and mobile application can cost around $30,000, let alone the exhaustive man hours it takes to vet ad networks and find the right partner.
German automaker Audi is looking to wipe out the long-hyped vampire fad with its Super Bowl XLVI advertisement for the S7, which promotes its powerful LED lights that can apparently destroy creatures of the night.
Companies such as Google, AOL, Return Path and Microsoft have founded DMARC – Domain-based Message Authentication, Reporting and Conformance – a networking group dedicated to reducing the threat of email spam, called “phishing.”
Skepticism of tablets has faded as consumers adopt the device in droves. In some regards, it has already outshined the smartphone as the mobile marketing weapon of choice for brands.
Italian label Salvatore Ferragamo is letting consumers pre-order looks from its women’s spring/summer collection through an interactive digital trunk show.
British label Stella McCartney is introducing L.I.L.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.
French fashion label Yves Saint Laurent dove deep into The New York Times Web site to target affluent males who may want to gift loved ones with branded products this St. Valentine’s Day.
Starwood Hotels & Resorts' Luxury Collection is aiming to draw eyes to its properties through an original film called “Here” starring actress Agyness Deyn that debuted through a private screening and pushed through digital networks.
NEW YORK – The idea of combining mobile with other channels, most notably in-store, is something that will continually grow and provide new marketing channels for consumers this year, according to a Saks Fifth Avenue executive at WWD's Digital Forum.
NEW YORK – Luxury brands that create a communal and intimate environment on their Web sites through personal editorial content will likely beat out competitors and increase Web traffic, according to speakers at WWD's Digital Forum.
NEW YORK – The fashion and retail industry is currently in the midst of a revolution, and even big-name brands are finding themselves searching for answers and people to help lead their brands into the digital realm, according to a panel at WWD's Digital Forum.
Luxury brands sporadically use black-and-white print advertisements and the contrast when flipping through the latest issue of a magazine can stop a reader in her tracks. But there actually may be a strategy behind black-and-white ads.
