Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
Balinese jeweler John Hardy is leveraging much of its marketing this season on holidays, emphasizing especially the Chinese New Year and St. Valentine’s Day in its recent campaigns.
Perhaps the most valuable benefit for luxury automakers with mobile-optimized sites is that they can seamlessly integrate other mobile marketing techniques with their mobile browsing pages.
Peninsula Hotels is rolling out a number of updates and renovations in the upcoming year and is placing a particular emphasis on its Hong Kong location.
Even though the industry as a whole did not report superlative earnings, luxury retailers came out on top at the end of 2011, indicating that the luxury shopper should continue to flourish in 2012.
Precision-cut crystal maker Swarovski launched a dedicated mobile site designed to help consumers with all of their St. Valentine’s Day needs including gift ideas, restaurants and spas.
British lifestyle brand Burberry has unveiled its February spring/summer campaign images and video which will soon be dispersed through digital and print media buys as well as social media.
Starwood Hotels & Resorts is reinventing the way that consumers visit luxury hotels through increased loyalty offerings including 24-hour check-in and check-out, lifetime status and Starwood ambassadors for its most frequent guests.
Today in luxury marketing - Stuart Weitzman revamps $1 million shoe; Arizona Muse for Fendi spring 2012 campaign by Karl Lagerfeld; China economy headed for hard landing: analyst.
Print media is said to represent only 8 percent of consumer time, but accounts for 27 percent of ad spending. Mobile also represents 8 percent of consumer time, but only 0.5 percent of ad spending.
Social connectivity, editorial and up-to-date content have attracted advertisers such as Boucheron, Ralph Lauren, Chanel, Cartier, Burberry and Gucci to reach an affluent readership on the revamped Vogue Paris site.
Apparel label Brooks Brothers will launch a customization feature on its Web site, leading experts to wonder what about this effort could be beneficial towards luxury brands’ digital endeavors.
Since many luxury brands are sending emails with gift ideas and promotions to their most loyal customers, it only makes sense that marketers should optimize the messages for mobile to entice impulse buys this St. Valentine's Day.
Lifestyle brand Michael Kors is using the mobile applications Twitter and Instagram as integral vehicles in its latest St. Valentine’s Day campaign that spans mobile, ecommerce, digital and social media.
