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Italian clothier Ermenegildo Zegna is attempting to pique consumers’ interest with a mystery microsite, Facebook posts and emails, but some experts are thinking that this confusing strategy is more slump than savvy.

The majority of luxury brands are using mobile applications to create an ongoing dialogue with existing customers. But apps can be used for acquisition purposes as well.

With many premium brands starting to further extend their commerce and branding presence to other cultures and currencies, there are a few things to keep in mind in terms of maintaining a certain brand image and retaining cultural and colloquial differences.

Hotel chain Ritz-Carlton is enhancing its in-house strategy at its Dallas location by offering a Rock of Ages music package including a meet-and-greet with Tony Award-winning actors and a musical performance through its Web site.

Department store Barneys New York is boosting its ecommerce line of attack by offering online shopping and shipping to approximately 90 countries.

Twitter posts only allow for 140 characters, so whatever luxury brands want to say to consumers worldwide, it has to be precise yet entertaining enough to make it count.

Online retailers Gilt Groupe and Rue La La have announced a significant jump of sales through mobile, which could be indicative of a future explosion in luxury mobile commerce.

Starwood Hotels & Resorts' SLS Hotel in Beverly Hills, CA, is attempting to provide its visitors with a well-rounded experience with extra emphasis on comfort by introducing a mobile application.

Today in luxury marketing - Designers react to Royal Wedding dress; Despite gains, Saks remains 'show me' story; Jimmy Choo to go public?; Leighton Meester for a Vera Wang fragrance.

In this rant, I am going to point out what many of you already know – that the iVerse is under attack. By whom, you ask? By a pairing of unlikely conspirators: Google and Amazon.

Twitter is often used as a forum where brands can communicate with consumers to inform them of special deals, in-store events and online exclusives. But does it actually do its job – drive sales to retail and online locations?

Department store Barneys New York will partner with style icon Daphne Guinness to present a fashion art performance in the windows of the retailer’s flagship store in New York to drive foot traffic in time for The Met Gala.

New York-based department store Bergdorf Goodman is connecting its blog 5th/58th to mobile via a QR code found in the retailer’s 2011 spring catalog.

There is a direct correlation between hotels that correctly implement digital media and consumers who are willing to pay high prices to stay in them despite the hits from the recession, according to a study from L2 Think Tank.

French apparel and accessories designer Chanel has been added to the list of major luxury brands who are targeting their younger affluent consumers by using online video service Hulu to advertise their goods.

Today in luxury marketing - Ralph Lauren finds real romance for its new campaign; Rush for luxury drives strong Q1 at Hugo Boss; The Luxury Collection Hotels & Resorts expands to New York.

In the current Web-centric ecosystem for mobile advertising, carriers may not be a party to the transaction, but they may get blamed for privacy violations, scams or inappropriate or annoying ads.

Mercedes-Benz is backing its entire year’s marketing strategy around the release of five new vehicles, which is one of the biggest years for product launches that the brand has ever had.

Brands such as Dior, Estée Lauder, Cadillac and Marc Jacobs have retained their positions as front-of-the-book advertisers in the May issue of W magazine, indicating that as long as luxury brands keep paying for print ads, consumers will be persuaded to keep buying the products.

Bloggers who critique luxury products and brands are undeniable gods in their use of technology and media savvy. But do they have the ability to educate a true luxury buyer about the industry?