Flash-sale ecommerce destination Gilt Groupe has developed a successful mobile strategy encompassing six applications and a mobile site, placing them at the forefront of mobile authority.
Swiss watchmaker Jaeger-LeCoultre is using print and Internet channels to promote the “Tides of Time” auction focusing on the preservation of marine sites.
Exclusively In is letting its members get discounted rates at luxury hotels and resorts from India to Thailand at up to 70 percent less than traditional booking methods.
American apparel and accessories retailer Tory Burch has debuted a mobile site that complements its Web site redesign to give consumers the ability to easily search and shop for products, while integrating social media and editorial content.
New York-based department store Bergdorf Goodman is using the Words With Friends mobile application game to drive foot traffic to its store with a location-based banner ad promoting an in-house event.
With Earth Day quickly approaching on April 22, The Four Seasons is celebrating the holiday and targeting eco-friendly travelers with extra incentives to drive bookings.
Japanese automaker Lexus is promoting its new vehicles throughout the streets of Chicago by providing a fleet of vehicles exclusively for guests at the Elysian Hotel.
Today in luxury marketing - Ralph Lauren solar backpack gets a luxury price; Christian Louboutin strikes again; Mulberry moves to a new London headquarters; Norstrom makes Delaward debut.
Given the current legal and regulatory landscape, companies using mobile must proceed with caution to side-step potential state and federal landmines, including class action litigation.
British automaker Aston Martin is looking to further develop itself as a global lifestyle brand and is using mobile to appeal to an international audience.
Luxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?
American fashion house Oscar de la Renta has expanded the reach of its spring 2011 bridal collection by streaming it live on the brand’s Facebook page April 11.
Prada Group-owned apparel and accessories designer Miu Miu is using the launch of its first ecommerce site as another touch point for consumers to interact with the brand and buy products.
Italian fashion house Dolce & Gabbana is asking consumers and fans to design a T-shirt for Kylie Minogue’s latest nationwide tour to grow the relationship between the brand and consumers by letting them associate with the musician.
LVMH's Italian fashion house Fendi is extending its product reach to the mobile space with a glorified lookbook, smartphone and tablet-optimized Web site.
American glass manufacturer Steuben is refreshing its product line by adding color to its signature pieces for the first time in almost 80 years with the new Luminescence collection available via bricks-and-mortar stores and online.
