Luxury retailer Barneys New York has debuted its multichannel Backstage Black and White Spring 2011 campaign that spans mobile, online, print, in-store and out-of-home advertising.
Hugo Boss is running the “Dress Me For the Finale” contest in celebration of its 30-year partnership with McLaren that lets consumers design racing overalls which drivers Lewis Hamilton and Jenson Button will wear at the Formula 1 grand finale in Sao Paulo, Brazil.
Expect changes in privacy, mobile marketing, social media, advertising and cause-related marketing as marketing and technology are influenced by market and government forces.
British ecommerce Web site Net-A-Porter tapped the Google TV platform for a digital television station that allows consumers to shop as they browse video content unique to the site.
Mercedes-Benz is promoting its 2010 CLS63 AMG model throughout the streets of New York City via a taxi service that finds fashion-savvy pedestrians and brings them to their destination.
Women's Wear Daily has launched a new publication dubbed Beauty Inc. targeting luxury beauty industry executives and thought-leaders with news and analysis.
Lexus is raising awareness of new vehicles with its CT 200h Challenge, and in doing so will donate to the children’s foundation Rising Stars of America based on the number of celebrities that participate.
Land Rover’s advertising campaign within News Corp.’s The Daily iPad application has surpassed 52,000 impressions, and one out of every two consumers who view the app engage with the luxury automaker’s ad.
With just days before Valentine's Day, luxury brands have an opportunity to develop a marketing campaign to attract new customers, drive sales and build lasting customer relationships.
A Conde Nast study in collaboration with Morpheus Media found that luxury consumers are increasingly relying on the Web for product information and inspiration, which could lead to less time in-store.
Designer Marc Jacobs is delivering its brand message to its existing and potential customers during Mercedes-Benz Fashion Week via a Foursquare initiative.
Mobile-based email saw an increase of 36 percent over the course of one year, indicating that luxury brands should be optimizing their campaigns so that they render adequate experiences for affluent consumers using smartphones.
Today in luxury marketing - Kirsten Dunst named Bulgari face; Pay for latte with BMW key; Polo Q3 profits jump 51.6pc; Fashion footware sales increased in 2010.
