Ralph Lauren has relaunched its ecommerce site with more style advice, images and information that is sure to increase time spent with the brand online.
Online shopping destination ShopStyle has launched a mobile application to provide fashion-savvy consumers coverage of the Fall 2011 Mercedes-Benz Fashion Week.
An industry expert claims that luxury brands should be using cost-per-engagement metrics for their online advertising to ensure effectiveness and ultimately drive sales.
NEW YORK – Flash sales Web site Ajaline showcased its branded fine jewelry and watches at an intimate breakfast to publicize the official launch of the site Feb. 7.
Rolex is showcasing its 100 years of watchmaking history via a pricey mobile application, which is a digital version of the book by Guido Mondani Editore.
London-based Harrods is driving sign-ups to its email database via a contest for an exclusive movie screening, which creates an incentive for consumers to interact and engage with the brand.
Rolls-Royce celebrated the 100th anniversary of its iconic hood mascot, The Spirit of Ecstasy, with a grand procession of branded vehicles in London on Feb. 6.
The challenge for marketers today is that most brands’ mobile experience is not quite knowledgeable and talented enough to serve the CCEO, or the Consumer Chief Everything Officer.
NEW YORK- Affluent consumers flocked to Rockefeller Center’s Swarovski boutique last Thursday to shop the latest collection and get accessorized by an Elle stylist as part of the crystal-maker's celebration of The Heart Truth national awareness campaign.
Aston Martin is standardizing its global sports car development process by using new product lifecycle management software to aid computer design, increase productivity and let brand engineers and designers collaborate more easily with each other in the field.
Luxury brands such as Chanel, Cartier, De Beers, Michael Kors, Harry Winston and Rolex are focused on pairing their advertisements with relevant editorial content when deciding their print media buying strategy.
