Today in luxury marketing - Christian Lacroix to debut accessories; Italian designers Valentino Garavani and Gianni Bulgari allegedly on HSBC Swiss bank list; Click 'n chat with Burberry.
Most luxury brands have trouble finding the happy medium between personalizing advertising while at the same time reaching a large enough audience to reap the most benefits.
Here's the 2011 editorial calendar for Luxury Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Luxury Daily and its sibling publications.
NEW YORK – Saks Fifth Avenue has transformed its demand chain environment to a new and sophisticated process that maximizes store support and customer service, according to an executive who spoke yesterday at the National Retail Federation conference.
Gilt Man, a division of the online upscale retailer Gilt Groupe, is courting luxury consumers by offering exclusive access to sought-after music before it is released to the masses.