Marketing
January 19, 2022
Burberry's B Surf video game lets players dress their characters. Image credit: Burberry
By Katie Tamola
Gone are the days of physical items reigning supreme, as the popularity of digital assets continues surging.
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","iv":"24c0656593f99c0d8392e5f41d4757f2","s":"a0c6988c38f39ad9"}
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