Marketing
January 19, 2022
Burberry's B Surf video game lets players dress their characters. Image credit: Burberry
By Katie Tamola
Gone are the days of physical items reigning supreme, as the popularity of digital assets continues surging.
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","iv":"c4ce8b7341c5de213f32607eecb900ca","s":"2e665a7b882431ec"}
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