Research
February 11, 2020
Gucci has succeeded in courting the increasingly important Gen Z and millennial audience. Image credit: Gucci
By Dianna Dilworth
Ninety percent of Gen Z and millennial consumers buy apparel and accessories from the same fashion and accessories brands, suggesting that, contrary to popular belief, they are actually brand loyal.
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","iv":"f0d0d7a256661f12edbaa6107abd7500","s":"bafe150a0e5de5c6"}
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