Research
February 11, 2020
Gucci has succeeded in courting the increasingly important Gen Z and millennial audience. Image credit: Gucci
By Dianna Dilworth
Ninety percent of Gen Z and millennial consumers buy apparel and accessories from the same fashion and accessories brands, suggesting that, contrary to popular belief, they are actually brand loyal.
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","iv":"fcfa805b42da077ad9c7d4bc1c666513","s":"beac464b294844f5"}
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