Marketing
May 17, 2018
Gen Z: More like X than Y. Image credit: Luxury Society
By Brielle Jaekel
While many question whether brands should comment on social or political issues, research shows that for Generation Z, social justice is the way to their hearts.
{"ct":"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","iv":"8cbdd40d7d66e6ea132a2edc55e598dd","s":"eba00f531d81fa3e"}
Share your thoughts. Click here