Marketing
May 17, 2018
Gen Z: More like X than Y. Image credit: Luxury Society
By Brielle Jaekel
While many question whether brands should comment on social or political issues, research shows that for Generation Z, social justice is the way to their hearts.
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","iv":"564c561d8c5c169b461924ded6dac469","s":"45aa730b00799e6e"}
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