Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Gen Z looks for shared values in purchasing decisions

May 17, 2018

Gen Z: More like X than Y. Image credit: Luxury Society Gen Z: More like X than Y. Image credit: Luxury Society

 

While many question whether brands should comment on social or political issues, research shows that for Generation Z, social justice is the way to their hearts.

To read the entire article, please subscribe or sign in