Luxury Daily
World’s leading luxury business publication
Sep. 24, 2018
  1. Bleu de Chanel dives deep with new campaign
  2. Jean-Claude Biver steps down as head of LVMH watch division
  3. Carole Shashona on growing her eponymous jewelry brand
  4. Influencer marketing shows no signs of slowing: Shareablee
  5. Creating holiday experiences in-stores will be vital this season
  6. Michael Kors marks milestone in philanthropic effort
  7. Luxury looks to clean beauty to navigate new personal care
  8. TrueFacet branches into brand ecommerce as online jewelry sales grow
  9. Nordstrom prioritizes personalization in revamped loyalty program
  10. Michael Kors taps former Zegna exec as men’s president
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Gen Z looks for shared values in purchasing decisions

May 17, 2018

Gen Z: More like X than Y. Image credit: Luxury Society Gen Z: More like X than Y. Image credit: Luxury Society

 

By Brielle Jaekel

While many question whether brands should comment on social or political issues, research shows that for Generation Z, social justice is the way to their hearts.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Bleu de Chanel dives deep with new campaign
  2. Jean-Claude Biver steps down as head of LVMH watch division
  3. Carole Shashona on growing her eponymous jewelry brand
  4. Influencer marketing shows no signs of slowing: Shareablee
  5. Creating holiday experiences in-stores will be vital this season
  6. Michael Kors marks milestone in philanthropic effort
  7. Luxury looks to clean beauty to navigate new personal care
  8. TrueFacet branches into brand ecommerce as online jewelry sales grow
  9. Nordstrom prioritizes personalization in revamped loyalty program
  10. Michael Kors taps former Zegna exec as men’s president
VIDEOS
More Videos

MORE IN Marketing
Influencer marketing shows no signs of slowing: Shareablee
Virtual influencers gaining ground, but lack of authenticity proves challenging: Fashionbi
New calendared approach to customer engagement
Luxury brands link with London Design Festival to reach creative crowd
Artisan initiative aims to “craft a future more human”
John Hardy links jewelry with empowerment in ad campaign



RECENT ARTICLES
Luxury looks to clean beauty to navigate new personal care
Creating holiday experiences in-stores will be vital this season
Registration closing soon: Luxury Marketing Forum New York Sept. 26

Influencer marketing shows no signs of slowing: Shareablee
Michael Kors marks milestone in philanthropic effort
Top 5 brand moments from last week