Marketing
May 17, 2018
Gen Z: More like X than Y. Image credit: Luxury Society
By Brielle Jaekel
While many question whether brands should comment on social or political issues, research shows that for Generation Z, social justice is the way to their hearts.
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rDmfbRcrK0fnXG8ZRsiq9L\/S3cbMcKip7Uo1VTH5cLfgrLRABpsHYKcbNrNOmiLAKkpQurRAaehaxGwM6jPAoBBpk7vVPF5leA0Sj5NYC2P0SLPy4d5BKZ1sYHomm1uONONIkxg2MulUdzjK69u2iDXjGNWiaxxU7Yl7pBvdXjnND2eAiM1nm\/h\/7cXFJeu6RkeNEOfW14ywJHSxsHUvfVm2qOinar5hhCtQP6Gjzj\/oMUyLmBXVP2yQm8\/aLL\/Bii5EqaDTXPb8jGfl+ORgID02r5EgUU7p21RXowui8TZyGAA+B08g11rPnY7oOXYU9iLsptaJW1EYiGq+1CnU1BApvgov\/s4F\/B4PkkL12h6KfrVpAP7DietDB5GGJdJfksqmqRSHWXsRBlLG3VkqntGPVyJN2+gF5T3qf7RHnnTHn+ffrEevq0qEauSozJ\/Y+31HHzeoC5K+oZOMGwB\/fVz7pG8GANWndJaJefs+hr1HCbihTayGb+Ma0voWveab\/BMcKo7BV1Px3KYWFX+EymiS75T4jHkLRMHCKGqmgaeY6Q7K+LuvxwqwwQiA7S8Iqmp6G0nSuhzyLpsXkzb9bVFsQUdWFpbU0vd+er9q9RU3b7\/7cGs4YEmMjXgmaZqFGgGOIZDVHWEnnIPbqGOtWE8Eq2d3lTY3aEJNRaQ8Vm5XmdaLFIsSlCNuAFyRSnbvzvAeXq53FxhY0vGP\/EtDgxzUPFqilKoHZSioJKEyrLhf1Q1libW2G61ZaJsvfgd6Y2jMeknWkX\/DgEhE+9Qvmu1B4S2ejiyPYeCnZrfIT7E0sQbK4LrtPz44CFcm8qI0k3V8RuW554KxefPFjK+1IGokaajljifadcGFveoFu7sA2ZXRvdlOO4sdG8NqmIh4AOyhd7ikIpCTF63fc5T+Qnz6NOVSUdNl\/h7fDcMo2LtZzVw\/4BYlTjKmS7Mi7z0R+nzf9eGtwpBI9stKCckwgV5mVxuJs9PJNOvPjM2Vd2hKHlRx30oU\/CqKuaCLfh2\/6ruTd7ShHR+P9R8G90t6dQUBd2ou7bN5XJWdy2MmCXsAGYYY1IfDJ4ula5hoMSwCVbsfr0NDgeTw7Oo1IPTw2qi2u2JxHXRlMOt3h27EfS0D63\/y141YZm4jmO0XrAVsqFYQ05IZAASFoGr9Z55sykcW28+W0sUQ96hmBJ5Q9ArJNhIID1iQGGlXVMqGQ4HVisXuUt4H3VAwK0qHOwIRIOPzM+TEBDIfWF3mJlMB1\/4Pgz4QSuSJt4DLrx5pMV1WNSCxg5EOGPkfC3C6JtG\/WSU7hAqJcmIyctmYgTRgFf\/mao3ch44FYQovC+t0URSD0SPwPvyqJlV\/uFtYvFBDnKDyfT2BOUV0S9SByJSgOHDghZiy75KPbJugOegcsqL9Q2HhFHgnEFIrAp7GVfNOOMufPIpkkfQGyV1IN9xPlI3jdfucDWPJ5BMNbp39Z0T6kuiFCRna41hKBbrhysz0iZo0CBwaDGH3HVysP4mQ\/qRjZgB+\/xouuNbIpoXQ3aYAKRQ\/VU2VoJhUZ9lpfl1h010qBZCMs+Gl0PPb6Ju2U5mBjnQc1YgM62QbiSJjSnZr6Dl12SdiEzIenJk6d4WyTGw9Ph8VFEmloZF9YhMWWD7yQwIC93LUqkvMu8E+pYdpU9uAxaI1PLO6sVuhJ58RQhdTgxtGXgWUjs\/OfY2QcVqq9KD45gkNfVal6HcMbQohUENops0KPDnTR3mMFon\/F+wWHPT+El1ZF2VNBnVn5q3tX1txftA+kirxah8FhO5UZ0dJmDwJ0Rb7xCt7fplevrSr0cY7BHrs79MD9D9yWTLJKE5XVmo16NSreHQ5UeRF3pb4EWD3sA\/ceM5MpLyh26uZIh92\/fodYpju+UYKpdU4IpcwGDDieO4THThLnIopl6cHf8UGZjMDUsf4rXgH9aSUzVAvBPt3Fy8w9aQN4YcTGxoGziS4tRkohuk+WgMkmxUhIY94bANxijhN6FzdJNW7RWRZpfofzkyMsChoqrZ688C9T+8M9hwoYQeu04kdzBLU3UX8IGCcU5YG2SRKsUDlhJAUY7kUJ8EpGlXK8ZQuZ7zr9HyinpNXKmz\/CWUfjQElvgvNO\/oLBR0nrSX+w9QlaKnjBPiCCuD0jad39bL1loj\/B1KOpQR7HjGP5PpnUt5WkAnJeZgCDhx69gC33WxqVdLxZbJw\/eRmlHRjwFIkp7FIBTBA\/8DEGVJNcWF+Y51sCr29WetEXWVFQoCeQbYA2WMRemqoIf5QKpcOgDCCxJkfPUBwhoxHQuzmtifuV3+9z+u0eLoMG+ezTiwn2V+gcNV7UCZ9fpIwVUOquG4yXFr8RZ\/DKLYviuQb925xSmHAvC2pk95Ozm0Sv\/HFfJbb\/uFIfF5RTvN4OAlcMb01sS1hnLWwwbCLCtvgzPDAaKBANo0XkVhsByEsYHIcisKBwMYZhnISVfhIjFd5ztb+hWpbOYd3ef6753aKCC2xNABfniAyLpo5P30PZSMchi60mMwtCgcrSSK8KQqIO6pxayYsHC+8Armxa4HrYB\/c4n6lWMxUjnqnRnYPLQEhApKwjs02H3QRtMF5JHi0wIYoswE\/qW4KghtVV9Zcuf+ycsnCCMWM34GGaI3dV5iEvOV3NiaN7If2wQTJ7oaguBthDJTn2IzYh3mjHpINxfFRUrbQSQs2zj2GdSLXG5Mo59\/p4nZFPVFLXE1r\/N10Tvi3KlN14gAVhwNyelgUaq3OEFXtqF2IrOLHLxUvReQlokpS0omNUBoi6QXfgcQaG5Kpuzr+647F0kwPfUpo+0ZL7E30R8ZCgmLmrVNty5Mbnoyr9nLJ62+UwLGHqGiN4vV1PUhIlZCGpx6\/CUdHdx9GKiDzd8WHQQbKCX46zXe1WdclfssPW77s2BW66fqpXu\/NUHEak7Fm22wesiIu7fpePrKjB5xACl7CXkwpnoet8Y6aKEV8eh3NPN5yOMPHzFgOUeBW1OXYJg5UmJnujAcdNdTstqpc15iYw0QTdz7uTU68JTKTaf2pryl\/cQUzh\/TtuALrGASvxN5hJ9xjuJ0tQ9ort1u885IbKbfAUPR43kl1N24PExam09Jcz64GBEhAFfUlF1wksYsLmE6UkAwLYU0PMFQc","iv":"dfdddfcee2eba56a1a5d5fee26fadd0a","s":"f7d1264807e4ece5"}
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