Retail
July 12, 2017
Social media may be one of the best ways for luxury brands to reach Gen Z. Image credit: InMarket
By Danny Parisi
Surprisingly, Generation Z is more likely to be interested in and buy luxury goods than their older millennial counterparts, suggesting that luxury brands should readjust how they view the strategic value of the two demographics.
{"ct":"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","iv":"24bd90de7f89eb0e4bf117d891396bdc","s":"02ee182f10f0f2fb"}
Share your thoughts. Click here