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Retail

Gen Z more open to luxury goods than millennials: InMarket

July 12, 2017

Social media may be one of the best ways for luxury brands to reach Gen Z. Image credit: InMarket

 

By Danny Parisi

Surprisingly, Generation Z is more likely to be interested in and buy luxury goods than their older millennial counterparts, suggesting that luxury brands should readjust how they view the strategic value of the two demographics.

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  1. Kering Foundation to examine violence against women, children via new research program
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  3. Buccellati brings retrospective show to Shanghai
  4. Legendary architect Frank Gehry dies at 96
  5. A. Lange & Söhne opens doors to London flagship
  6. Gucci revisits archival looks in pre-fall campaign
  7. Hyatt names global lead for luxury brands
  8. Luxury automakers reveal new concepts, activations at Art Basel Miami
  9. Versace announces exit of Dario Vitale as creative director
  10. Mozzafiato brings Italian beauty to North America through culture and heritage
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