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June 17, 2021
  1. As shopping returns, so does interest in VIP perks
  2. Day’s wrap: LVMH, Valentino, Neiman Marcus, EU tariffs and Town & Country
  3. LVMH, Valentino, Neiman Marcus, EU tariffs and Town & Country
  4. Bleu de Chanel dives deep with new campaign
  5. LVMH partners with Google Cloud, developing new AI solutions
  6. Moët & Chandon taps basketball stars in celebration of greatness
  7. Luxury watches, jewelry set to slowly rebound: McKinsey
  8. Visual marketing remains nonnegotiable in competitive real estate market
  9. Valentino partners with Craig Green, releasing limited edition men’s sneaker
  10. How to reduce dropshipping risks in 2021
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Retail

Gen Z more open to luxury goods than millennials: InMarket

July 12, 2017

Social media may be one of the best ways for luxury brands to reach Gen Z. Image credit: InMarket

 

By Danny Parisi

Surprisingly, Generation Z is more likely to be interested in and buy luxury goods than their older millennial counterparts, suggesting that luxury brands should readjust how they view the strategic value of the two demographics.

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  1. As shopping returns, so does interest in VIP perks
  2. Day’s wrap: LVMH, Valentino, Neiman Marcus, EU tariffs and Town & Country
  3. LVMH, Valentino, Neiman Marcus, EU tariffs and Town & Country
  4. Bleu de Chanel dives deep with new campaign
  5. LVMH partners with Google Cloud, developing new AI solutions
  6. Moët & Chandon taps basketball stars in celebration of greatness
  7. Luxury watches, jewelry set to slowly rebound: McKinsey
  8. Visual marketing remains nonnegotiable in competitive real estate market
  9. Valentino partners with Craig Green, releasing limited edition men’s sneaker
  10. How to reduce dropshipping risks in 2021
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