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Retail

Gen Z more open to luxury goods than millennials: InMarket

July 12, 2017

Social media may be one of the best ways for luxury brands to reach Gen Z. Image credit: InMarket

 

By Danny Parisi

Surprisingly, Generation Z is more likely to be interested in and buy luxury goods than their older millennial counterparts, suggesting that luxury brands should readjust how they view the strategic value of the two demographics.

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  1. In-store retail challenges impact beauty sector: report
  2. Brands face difficulty keeping in-house agency energized
  3. Inspirato simplifies vacation booking with travel subscription
  4. Shiseido gets into beauty subscription game with IoT skincare
  5. Day's wrap: Harrods, Burberry, Chanel, LVMH, Kering, Roberto Cavalli and De Beers
  6. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
  7. LVMH, Kering recruit Oscar de la Renta in mission for safer working environments
  8. Saks, Chanel, Four Seasons and Ferretti - News briefs
  9. Top 10 food and beverage headlines of H1
  10. Luxury brands must employ range of strategies in Asia
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