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Retail

Gen Z more open to luxury goods than millennials: InMarket

July 12, 2017

Social media may be one of the best ways for luxury brands to reach Gen Z. Image credit: InMarket

 

By Danny Parisi

Surprisingly, Generation Z is more likely to be interested in and buy luxury goods than their older millennial counterparts, suggesting that luxury brands should readjust how they view the strategic value of the two demographics.

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  1. Printemps unveils VIP shopping suite at Haussmann flagship
  2. Prada taps ‘Re-Nylon’ profits to resource environmental education
  3. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  4. Chanel reports 4pc revenue drop in 2024
  5. LVMH to collaborate with authentication platform through startup program
  6. Givenchy debuts Matthew Williams-approved ambassador
  7. Introducing ‘Heirloomcore’
  8. Financial turbulence to be luxury’s next baseline: Bain
  9. David Yurman funds Louvre sculpture restoration as it makes global foray
  10. Sales at Richemont shoot up in closing quarter of 2023
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