Retail
May 24, 2017
Gen Z consumes more video than any other content
By Danny Parisi
Contrary to some speculation on young people getting burnt out on constant advertising, new research shows that Gen Z is happy to engage with branded content so long as it is entertaining and transparent.
{"ct":"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","iv":"e13307af436acb08b310c38dd44ceaee","s":"c238d0c6905a0f7c"}
Share your thoughts. Click here