Retail
May 24, 2017
Gen Z consumes more video than any other content
By Danny Parisi
Contrary to some speculation on young people getting burnt out on constant advertising, new research shows that Gen Z is happy to engage with branded content so long as it is entertaining and transparent.
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","iv":"c99ad551ad3fd5c6047f32b0091ceff4","s":"49181add03f4010c"}
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