Retail
May 24, 2017
Gen Z consumes more video than any other content
By Danny Parisi
Contrary to some speculation on young people getting burnt out on constant advertising, new research shows that Gen Z is happy to engage with branded content so long as it is entertaining and transparent.
{"ct":"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","iv":"07f25a12391f126480f1bf4a330f8c31","s":"52d128b5e587ef76"}
Share your thoughts. Click here