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Retail

Gen Z will only engage with branded content if it is transparent and valuable

May 24, 2017

Gen Z consumes more video than any other content

 

By Danny Parisi

Contrary to some speculation on young people getting burnt out on constant advertising, new research shows that Gen Z is happy to engage with branded content so long as it is entertaining and transparent.

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  1. Luxury buzzes about bees with conservation efforts
  2. Land Rover focuses on modern luxury, sustainability
  3. Will we have MOVID or NOVID?
  4. The Douyin KOL helping luxury tap China’s lower-tier cities
  5. Day's wrap: Richemont, Ritz-Carlton, DFS Group, Bulgari and PVH Corp.
  6. Audi offers vision of progress in Janelle Monáe campaign
  7. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  8. Gucci offers consumers stylish avatars in gaming collaboration
  9. InterContinental gives suites colorful makeover with global touches
  10. Richemont sales top $20B in fiscal year 2022
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