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April 6, 2020
  1. Influencer marketing should take right tone during pandemic
  2. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  3. Communications in a pandemic: Why now is not the time for silence
  4. Tiffany & Co. commits $1M to WHO, New York Community Trust for COVID-19 relief
  5. Real estate brokers turn to virtual tours as lockdowns continue
  6. Lexus, Aman, LVMH and Alexander McQueen
  7. Day's wrap: McLaren, Mr. Porter, Safilo, ANA and Tiffany
  8. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
  9. The verdict on Shanghai Fashion Week
  10. In-house agencies most important for producing new creative assets in shadow of COVID-19: survey
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Gen Z will only engage with branded content if it is transparent and valuable

May 24, 2017

Gen Z consumes more video than any other content

 

By Danny Parisi

Contrary to some speculation on young people getting burnt out on constant advertising, new research shows that Gen Z is happy to engage with branded content so long as it is entertaining and transparent.

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  1. Influencer marketing should take right tone during pandemic
  2. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  3. Communications in a pandemic: Why now is not the time for silence
  4. Tiffany & Co. commits $1M to WHO, New York Community Trust for COVID-19 relief
  5. Real estate brokers turn to virtual tours as lockdowns continue
  6. Lexus, Aman, LVMH and Alexander McQueen
  7. Day's wrap: McLaren, Mr. Porter, Safilo, ANA and Tiffany
  8. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
  9. The verdict on Shanghai Fashion Week
  10. In-house agencies most important for producing new creative assets in shadow of COVID-19: survey
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