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July 17, 2019
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Gen Z will only engage with branded content if it is transparent and valuable

May 24, 2017

Gen Z consumes more video than any other content

 

By Danny Parisi

Contrary to some speculation on young people getting burnt out on constant advertising, new research shows that Gen Z is happy to engage with branded content so long as it is entertaining and transparent.

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  1. Day's wrap: Harrods, Burberry, Chanel, LVMH, Kering, Roberto Cavalli and De Beers
  2. Day’s wrap: Bloomingdale’s, Barneys, Jimmy Choo, LMVH, Stella McCartney, FT and Ponant
  3. LVMH, Kering recruit Oscar de la Renta in mission for safer working environments
  4. Luxury brands must employ range of strategies in Asia
  5. Will China’s slowing economy hinder luxury growth?
  6. What impact will a Trump presidency have on the luxury market?
  7. Shiseido gets into beauty subscription game with IoT skincare
  8. Brands face difficulty keeping in-house agency energized
  9. Harrods, Burberry, Chanel, LVMH, Kering, Roberto Cavalli and De Beers - Live news
  10. Customer experience will define your brand's future
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