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July 5, 2020
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Gen Z will only engage with branded content if it is transparent and valuable

May 24, 2017

Gen Z consumes more video than any other content

 

By Danny Parisi

Contrary to some speculation on young people getting burnt out on constant advertising, new research shows that Gen Z is happy to engage with branded content so long as it is entertaining and transparent.

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  1. Digital marketing needs to evolve customer experience: Forrester
  2. Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
  3. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders (new)
  4. Relatable influencers are key to future of luxury
  5. Cancel culture: Ronald Lauder gets caught in name-and-shame game for Trump support
  6. Day's wrap: Bentley, Rosewood Hotels, Asian wealthy, Rolls-Royce, Louis Vuitton and Walpole
  7. Fashion mirrors social movements with brand activism
  8. Dior goes for gold with flashy J'adore campaign
  9. Webinar on March 13: “China: Route Forward for Luxury”
  10. Top 10 food and beverage headlines of H1
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