Marketing
April 20, 2018
Most of luxury's growth has been driven by geographic expansion. Image credit: Ermenegildo Zegna
By Danny Parisi
LISBON, Portugal – For many luxury brands, focusing too heavily on arbitrary customer demographics such as age is far less effective than focusing on their geographic location.
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","iv":"7f31b2cfca5f0e006b02040b92d7b396","s":"43cfc6eea446beec"}
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