Marketing
April 20, 2018
Most of luxury's growth has been driven by geographic expansion. Image credit: Ermenegildo Zegna
By Danny Parisi
LISBON, Portugal – For many luxury brands, focusing too heavily on arbitrary customer demographics such as age is far less effective than focusing on their geographic location.
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waM9T\/ShOckDLuBEczrWA\/bPpj2ZpT2izyQ3zL7DyysXPVMrtoqCxVGyug6LcrLFho\/CYW2SfJu9lRMl8FKDvrxhNH4JRq74E2qqEqEOxj9DQuztpfqgjeWWd8TIQtPx3BPPFJLf\/CQmTT\/oBBdsvv0Gm\/vMWyGH0K6HVeyoPSQx20idDOpgJW7\/fPlV+eCjCDSkq5UKXAdW+BavjL34Uc3LUvJcgVixqcK7XGO2dtFLqvDQH5r8U4JC1VRNinNIeT+asrchd6jyStbt6a+tUp0JbjKjhueECY7KB\/cNSPBH4Nk9vPdbGmssXfbof4M+rHtmodjh0LSZCphK+nNTEQ6\/tJa5vCkI\/7Pb2o1vQtubGWigGF1wrOcVXf7z\/GAdbSFc+oYktXZ+3ZmgkUaERxbG08J+nARsGI8s01M6gXCkcdhtXZYTWM6+7WtUJ+ftgRKXyMmh1q\/Zf4ZBfh7BxF1g4SHu7Jw4fuODekDXA\/DUO7lavH64vqfwRAEkSHXAtMM9dxRZ7krxrW\/8l8Jp2IHrQFMwOFoooJ6tHdIj0p30Y6bitt10t7\/x1c76gAXRBnQMOa+8OELZNHcrcM4gn6QKItCoQY45ShznewKVHrYflE5ebF1+gNqdD3yHEAy1bntr8ROlhCKUxchOQ1D9oY7JXBwZWTkCOyXSzZykOmsfJjAkRNE9C4qzKwr1El+FQRvnpML9tXs2YACYLqVo3ab5WU7phYo2idGilcM0NvdQPpvHzYWxJir2aNOyeww68cR0ou+IZFkKxh9Ri6WhoRZSdNmAvOPj+ZPaolU9+BgG59giUI3sKPUp17v2\/Y0RGY1cAoVaYbERCUw+nLZuh2tFcqgbodUAUEBoVWVINU6YYlkhtI49WFgDkHoZbdY\/h42nNQG0E+dDXgXEFyJ1onBqYuJbsQAC+ggA2qawZtLYyvjvrHaOZVKTE1aA7pnCdgxyveCtyedR5wiAconWcgkSOrMliUkICFUSv5sGYgKO9JMPbtwIfoeD6+glpRZsrecuUR+YR+y4VZwY7bV55kRnY3r+Ol1+O6kFOYdFszEBfQIEfq26yYe0Gg3Wq1WJecbKJTe2ofuCCYam8\/u0l6JUcbNYjtbCrmIW2bA8EoWprCq3mETmP\/khkFvoNAdmqr0UQgy9nUo4qYAgfeFAuw4rDP5VzWzbkFKzoRFP\/xGLdPuh4Ytiu+vp4ZMXZVHTX0\/Ya0gt+PmaBaLnyRf4ah1Bvkf5eLG4Xeyh\/AZuMomSrNYiZSRaLYiVNW1K3+uVfcK9WMUvbHGvJcd\/JxGpfOcBCzNPleWJigzf92UnGSsSSiioSDoUpzb0h9QS6hsQww8z9wiGcn2QRRoqGJfCk5fIaUcfly7Vc0YtOrZoy+Fh3SurDplHe5YjOvBVMgVqj1SLeE62zzIb1TCrWmUaf8SKsSNjGSxM+d+m+T1uGTxJ5H8W5xqcbrBUVCfx1Snjtv7WeXWyXN33cRCYzQe0Iv3G9JIllgOzAxQnwJL8+0\/PvHALKhDFgBpO6Lsv99faja9syPaiqr8EP\/GoPMpYLVPuj0jBNeD2ZV21BdCL+0Gp5qQwuX9t2lvWtYBWLgIl8TNEOaji6BpJVVgQA31alrfe\/ZhJOzLMfTJDCzTpawv0hu9C\/wDxN5PE4N5HssczQNFyQE\/lCqmlt\/fI7jQhqr0FHs4fBGvIJCbjJEB37CSxtBeOXIIah9A7yQE=","iv":"10b2099daada630431a2576b5bb8a201","s":"2570fdb885fd61b2"}
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