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Aug. 22, 2018
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Marketing

Geography is much better indicator of customer behavior than age

April 20, 2018

Most of luxury's growth has been driven by geographic expansion. Image credit: Ermenegildo Zegna

 

By Danny Parisi

LISBON, Portugal – For many luxury brands, focusing too heavily on arbitrary customer demographics such as age is far less effective than focusing on their geographic location.

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  1. South Korea next leading luxury fashion marketplace: Fashionbi
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  3. Day's wrap: Chanel, Kering, Farfetch, Mulberry, luxury hotels and Audi
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  5. Land Rover leads the charge by sponsoring conservation-themed arts project
  6. Special invitation to join State of Luxury 2019 survey – respondents receive exec summary
  7. Lane Crawford offers guide to living well in multichannel campaign
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  9. Karl Lagerfeld, Gucci, Burberry and Tesla - News briefs
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