Fragrance and personal care
April 4, 2017
Givenchy's irresistible experience
By Brielle Jaekel
French fashion house Givenchy is turning its latest beauty campaign into a two-way conversation with consumers in an attempt to personalize purchasing.
{"ct":"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","iv":"83b579ecc9a14e4ae119f8a099039bb3","s":"bd6bb32436260551"}
Share your thoughts. Click here