Fragrance and personal care
April 4, 2017
Givenchy's irresistible experience
By Brielle Jaekel
French fashion house Givenchy is turning its latest beauty campaign into a two-way conversation with consumers in an attempt to personalize purchasing.
{"ct":"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","iv":"edcac0cd6846ce9d4b053de130922bd0","s":"9e7686cae7fd35c3"}
Share your thoughts. Click here