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Mobile

Google delivers strong Q1 results despite ongoing questions about monetizing mobile

April 22, 2013

 

By Chantal Tode

While Google put in a strong first quarter, questions still remain about how mobile is driving revenue for the company as CPC rates dropped again and advertisers continue to migrate to enhanced campaigns that offer fewer mobile targeting capabilities.

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  1. TikTok reshaping luxury buying behavior, new research finds
  2. Dior selects new global ambassador
  3. Guerlain launches campaign for World Bee Day 2024
  4. Ralph Lauren odes to Martha’s Vineyard in latest collection
  5. Moët delivers the gift of bubbles in new holiday campaign
  6. Dior explores transformation, touts Victorian-inspired fall/winter 2025 collection
  7. BMW to introduce carbon footprint tracking via mobile app
  8. David Yurman funds Louvre sculpture restoration as it makes global foray
  9. China’s middle class to reach 40 percent of population by 2030: BCG
  10. K-pop star Karina becomes Prada brand ambassador
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