Mobile
April 22, 2013
By Chantal Tode
While Google put in a strong first quarter, questions still remain about how mobile is driving revenue for the company as CPC rates dropped again and advertisers continue to migrate to enhanced campaigns that offer fewer mobile targeting capabilities.
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","iv":"360b7b32ebea7da68600d37a2f4636a5","s":"5aa33adc94e556e7"}
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