Mobile
April 22, 2013
By Chantal Tode
While Google put in a strong first quarter, questions still remain about how mobile is driving revenue for the company as CPC rates dropped again and advertisers continue to migrate to enhanced campaigns that offer fewer mobile targeting capabilities.
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","iv":"bec72f51bbdcb5f722abf52fa66b2b87","s":"aa600724096a15b6"}
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