Mobile
April 22, 2013
By Chantal Tode
While Google put in a strong first quarter, questions still remain about how mobile is driving revenue for the company as CPC rates dropped again and advertisers continue to migrate to enhanced campaigns that offer fewer mobile targeting capabilities.
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","iv":"1a04c9e8dbcb629268af4d274a0acdb3","s":"c64d498a18d5ca9e"}
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