Mobile
April 22, 2013
By Chantal Tode
While Google put in a strong first quarter, questions still remain about how mobile is driving revenue for the company as CPC rates dropped again and advertisers continue to migrate to enhanced campaigns that offer fewer mobile targeting capabilities.
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","iv":"cb0a3c8d515f93a53697f8dc189524ed","s":"86da58d5eebea45d"}
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