Mobile
April 22, 2013
By Chantal Tode
While Google put in a strong first quarter, questions still remain about how mobile is driving revenue for the company as CPC rates dropped again and advertisers continue to migrate to enhanced campaigns that offer fewer mobile targeting capabilities.
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","iv":"dfd7dc581b0d13d8db0f73e0d6d0393f","s":"9fc13bf6da012d25"}
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