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Internet

Graff reinterprets $500M Hair & Jewel composition to target aspirational consumers

October 9, 2013

 

By Jen King

British jeweler Graff Diamonds is celebrating the 60th anniversary of its founder in the jewelry business by recreating the “Hair & Jewel” composition piece that catapulted the brand to the forefront of the high-end jewelry sector, a move that is likely to spark the interest of consumers unfamiliar with the brand.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
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  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Patrón takes over as official tequila sponsor of Grammy Awards
  5. Ralph Lauren seats new board member
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. The hidden cost of retail bankruptcy for luxury consumers and brands
  8. Saks Global files for Chapter 11 bankruptcy protection
  9. Richemont reports strong holiday quarter, sales up 11pc
  10. Marriott’s Luxury Group signs on as partner of US SailGP Team
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