• Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Gucci pushes 1953 horsebit loafer collection via cross-channel marketing

March 6, 2013

 

Italian fashion house Gucci is celebrating the 60th anniversary of its signature horsebit loafers through a cross-channel campaign that includes store window displays, print advertisements, a Facebook application and a social video.

To read the entire article, please subscribe or sign in