Marketing
March 9, 2018
Gucci is changing its structure. Image credit: Gucci
By Sarah Jones
While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.
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","iv":"d26f84794a6d8fe43a2191d3e366b622","s":"bec5b054ea88f685"}
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