Marketing
March 9, 2018
Gucci is changing its structure. Image credit: Gucci
By Sarah Jones
While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.
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","iv":"7873664068c4defeaef053082e8178b0","s":"c4b32f36001a8396"}
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