Marketing
March 9, 2018
Gucci is changing its structure. Image credit: Gucci
By Sarah Jones
While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.
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","iv":"604262d1000322f1acba54400f75ecd3","s":"042eb8838ca49b04"}
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