Marketing
March 9, 2018
Gucci is changing its structure. Image credit: Gucci
By Sarah Jones
While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.
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","iv":"bd9898bb93f1201b1e6e612932da680c","s":"bd6b7c27fd0e6077"}
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