Marketing
March 9, 2018
Gucci is changing its structure. Image credit: Gucci
By Sarah Jones
While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.
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","iv":"644810ccb3f7d4cf39d644dc0b1ca373","s":"aed6a7491b006dc0"}
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