Marketing
March 9, 2018
Gucci is changing its structure. Image credit: Gucci
By Sarah Jones
While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.
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","iv":"329ec75f6ac10f80ed81ffa5591174f3","s":"41d0bc6c9541b968"}
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