Marketing
March 9, 2018
Gucci is changing its structure. Image credit: Gucci
By Sarah Jones
While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.
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","iv":"a34bb050b8a8df7f4ac5fac2d0a9d60f","s":"d4bc82d0024304fd"}
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