Marketing
March 9, 2018
Gucci is changing its structure. Image credit: Gucci
By Sarah Jones
While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.
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","iv":"0ec96c64bf7bc960ff3b07995c7388fc","s":"eb3542c300d0997d"}
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