Marketing
March 9, 2018
Gucci is changing its structure. Image credit: Gucci
By Sarah Jones
While Italian brands have a strong heritage and tradition, they should also focus on innovation and creativity to drive growth, according to a new report from WPP and Kantar Millward Brown.
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HNiWoQiOSQXYOdZ3HvotayrJS+ArFxYXILRHGAejdf8\/nikDSM+dnyOLabGkgFh1RKrbuMlvKVEtRKNVOM94IJE9b4qi19z6NUGlsc1N2rjKutDbUHln5K\/j\/TZ6F\/HJ3uP1wDgS3UTGQoRQU\/eTfSihG1jBDpgt1kdxFeH2zg+KxvkANURv+Q7t75vCIgzLrlVjrhK7sHNXjvmWKtP7tg4upqWgOdP+ZY03M2\/mRVVlk8YNaRnw5PzpI3AX6EQXElJrLrYeD8XZx1WyRQAfLhUnk5Cd6Pz8wP76Ao8pvhsfcHchZSPf9YeK2TKfk2TN35NTPohYoLDCKE4KM6rEK\/H4wUnh8YunJ4dJp\/dPrRwAXgrOpib1rTmIJYuss7IYAU1IKa+0Z61zq1Tj3arvzLkaAHuNUOfBz7xKU+u1RisiFDaPqVvG64+VC+r9A9YWzxlwypSMsHeRvfoOwDrgWbSO+t9hUcyfLHcLwmhAdg8L+ISn0SB0Mz0zl5LlsuPU4OCBkqjs1+iqWUeLfXc3BR0P0Fzz9B3aADN7c\/8\/ve57H1yfVNkkkL+ZVTPbroOu7spALWB2qgjM9XKXnc9sYi8GOrf++KlVrWk4UOiPB\/DZOjkROp9qGZ0VYq0Z\/fXbZmVGYUePpL41DF7tmj58XrSgrZo98bo\/wXRlFtz4ajNyZw6HwwM8ZpAe0ln\/foho3m0K5rIWDbTi1NloJxEuQCnn2zhEWtDmr+pHh9wAjX82tjGkkUIYIlSKuJbQprJOrc\/JGQ4XVjeGZcy\/HA2SKmQJVglx1hOLwCIBnuEug2wV65HCReeT5k0Z5GGfrXZfYjMAhFo5WtU21SCRtgGN5e\/5yLrkBFxqCi07ggZsmFzkNlX0c4m7ws5StMYHUI2lsK+RWFjrhPgEyyiV2zNWB6K\/wa8TcQjmuYLkkXVWoJwWyMIsf8PvozZkd8nytMRbDW4M8Z1SQeia8Yl19c38Mn\/rU8vastLREWG3SA6ITbFrGdW4t8+JYHj9agftJldrXd4C2kjdzzD\/BUrgERVou2wLfu87hItzBNEpuGL5i6svdenJuB7S3QBFAFd4vmglT3viJLZB2c5IHR76S4p\/GjpVOoQz\/NbfsBe42qvoPQdJ+hI1WDZ2Q1yeRlR0dg3J7vY3p8Ul00OTbQ9IkG4WiS9ziuEG+MtlX908XqjfAsUBEZxL0OFnGC92iMXNg8Q5J76NwF1xU7iuoX+woC9H99FfJuhz0Gv02rQpSj341CdzWD2l72T9QRrY31CDhBGa+sbfnHzrbaNXwLHyH0EJaaz7qnyNmA96cdieAOXXK23dupNn97U1AP9qnTrWm2MsXYBuF+hlcpWpmbu6BqD0d3WSJJIJ9CJZrLU8bviI0tsgSJ+4p4tBkFdqhUaBKfu1fWsEze\/i\/ZHriWmJgOeHv4UD1arEjdfcSye2X1eH7GFPQF8956bbcH3VF8cBfiaZk2Iaz4xAdEFrUGFQYP0Pn5SP1SFC\/s9OH7RNff\/5ATAW5JDgPJ2NvunGZS0GvtHnAFlLFIwEZg0MtKhFP6yUPk\/H0W5BOqGOLxLAJgYThTOyQgIkiqiMRaz8TQ6dqFBafqkUD+MnCTmvJCMhLHGsdK\/FnBTzD64XmMmuPi7qnXWUQQTPc69QEqbUDGQG9qzVp\/mEbrWt15ZM2\/r028AJPOGO1BFFynOmKCsIy39NzzZTMHotwS671IfXh7k3UCM3JrgJb3xsxhZd1ts+4E4Wp28P2m7+CWKY07pUbgIvtZekA4lYs+9VmuP2EoifojSrrcjp9Ow9an1NahIFP\/icuSmzE0AlDHN9ClNp3PSrxW4XqXWo+KzlZS6PbMCutkIOma0iYNCAFYqiu880zTXlZRzSdZ+K6daW4cFrzD5L7a80txcJ3DiaWKK3PTjXBQ\/SiBv47Lh10+y\/wbDZOM4sSUw\/DBXnwkyZ\/ObwH\/fV9PQh5KCosmTUW7Kw7tHkF3JGC6+c+oyLJwRcN9NG9NWsgGj4sfJdaFPpO0PVcgjHej1iBMDIYfSKNozf2v9S9Z0gpJOd9ys9pMTBXTpGa9DnGRV7bxcl1OD5wfBqFCLAkorkV3Djw02PNfBdaVT3li2KfHV\/Lk24p3a3tdFhW\/wjm5qFzzvst5frTTwanEL1FVNlQTjDnTqyjjvI6O1rtw3PpTmhkx17q3YDm9dOtPm+Bl4Q4WJP0ZXBvnOockCD3+aAQ+ZQ1AG8NQ1GCrntjEvTq\/tA8Hcvsg4shTUb++TzrfongBncrivKKFNKWJ2npaEkYszEkNAyG5UNhV\/Qc2Ij+gwaVWYQ4UhQJ+J5sC+yCqRKg1B6vHTlG+D+BdyjzthFBrhU3KvwLrdMKzVBQDQjDd5ICeA7M1XOaovZDAD9HT10yYDWqb6zXdniaZJD0RoQyYoZmsZ0B4PsjbQ2P\/90Xv3jMAwJ0LMtW\/l2ed2hjUxiU4E2DQI33qdD+KfqnzICi5iLiOtswi\/qRQ3F2ltSAm7Ymw2cBjU7Q8nQE1sToPk1sRSVOANgmJnnxyGZE+zGj4qU3jtiFFmTrh3VQGC49ccL9olQ2F0tKH0ylgaaELn8MTr4OySI6zFdRNIWipZ2GHHFb0q9PTkAQ\/4swObFxyR77vqhTaaACNb\/r9bSafcX7o97qWYOi4OyoQlHnic\/PGjCcjOBtR\/RQAlFGMOF0yz\/HAJtNrfvMst++kL7kosiX0DbJ\/krA\/hgbeM40b2KacByE2K8Ea4PLFJl8W6HCIMt0bcu0dfV\/gBArvsjbXAiN\/a1T9ksXRCFJ62PlCVsx\/OCuFctURVWP2xzChrdEf3KWNDF4CXYyCiOqZRcUkSkoQ4GaYHjPWygm493qmbV68WgU\/uidaJ9Te\/q8NUXOlp5UcbWd8hV26\/jjDFacu6Kst32cqKR40t8jXF64NN5dgwCd62LBfBR2wI4Wo\/5fMMPr3Z8+8\/m3VQ+Dpbrd5fAguO4dU6pt6czwYxDMKJWbfYYrHdmViFu0WWu1xlIIupD1BzkX6h7Zbwy\/mI8Uq8z55vMSz53cmGDpcQDpIwRvg0HaCHZriijJEb9CnmbnUjehEDB1faPt4qA56v0i\/Sl9cHZmvDscUJmARpj4yFmZcwUieuHJvZacNLxjx9EksoDk1f1GS8I148kglWFTpGvbU5OpyzhIBwKi+MwH9+C5Y114WGi82PI3Db9awMqa3ZEncGHuUkZffB9yhzcjeKzRMhE3uGjm2aUXYgDfzls1FczQi2jBQZdq8ys7yFnk6sjY2sEka2yCGN\/Uq1it86Wv1BNyBzLxpQy7AgE9BMpShpSqOnHM8hdX\/TyxWMlhM53xnVQcxZVRYcG6xVSbIcULyNUcpAkHJs9XpAQn2zSuI4WlF5OoSVvG6opF1fr6QkrbvP73RomltvrOwa3jKu8A2\/4nSybOZZOeuRHD9BwIfh9o4QkLqTD+1qdV3egzR3yj+b3QdOAGaJHcil4ctp+gEDjUWPFwFLxYPoqWOjcT8yEb\/SlMGDimgqn8bY7aOoYyE3eZVPLIjqmHrMqtoKaamMVTEKN4L0zShgpYBqvkv79P8KG6AY4bzKS\/Cvhkbm952o7kNcibIDpLkRDoZnlz7VVC1Xd1TofFIZsgiGYXct+axdh\/OgdtV8zelwQ4\/rOKSErdKmbaY0AfsGnl\/KIpqGBDQilBqPkmWrWyhU0m3xpYTkr0t8C8olYyJfXMilrrFz+jsw+BmGxKPK6Vc9da3373U4KwFwm6pO98NM53ns1uP\/0XOxEBzQmp14hnZfB0zPjmU\/QXvTZyLTepd8mXWMU\/KvBlo28rzyjsBxHVS10KUrufEY4gLF\/6txdWComIfXKw7VB8TInx6UTxJo6u41j2m4Ht+u0WvuhEDY7hzIzNarH8Fg+FHZDYWqqi1rHHm1WIhaiceFApLKe2sXOi6eaeZjPeG2SWuT6MKdSnBfc5TF3N9SsRpcxzFXT5y4W8AT5O3UlChctYrHr\/xUOA3Ubj8EdPpvrS9qoxGKTAjjQOqCf++iMrj\/1H+egJ\/Bht2zhbcs7UEieCeDt1zGp3orpwpX\/qEvoyagw==","iv":"4bad3a9f00280c63d41b3a947177c696","s":"8e9d74a45e1abd38"}
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