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Dec. 20, 2025
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Apparel and accessories

Gucci takes AR tech to Snapchat for footwear virtual trial and eventual purchase

June 29, 2020

Snapchat users can now use AR tech to virtually try on Gucci footwear to see if they like the merchandise and then have the option to buy it directly from that location. Image courtesy of Gucci Snapchat users can now use AR tech to virtually try on Gucci footwear to see if they like the merchandise and then have the option to buy it directly from that location. Image courtesy of Gucci

 

By Luxury Daily News Service

Italian fashion label Gucci will take its augmented reality service to Snapchat to let customers and prospects virtually try on its footwear and buy the merchandise if they choose.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
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  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
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